Showing 1 - 10 of 12
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Tourism subsidy starts to make an impression
Molpasorn Shoowong, Published on 30/08/2025
» The 750-million-baht subsidy programme for chartered flights, commercial flights, and incentive groups has started to generate positive momentum, as some agents are set to begin their operations for China’s Golden Week holiday period in October.
Thai tourism momentum weakening
Molpasorn Shoowong, Published on 14/08/2025
» Thailand’s tourism business could be slow for the remainder of the year, as the country faces more intense competition from Vietnam and South Korea, which are offering visa exemptions to more markets, say industry executives.
Short-haul bookings remain weak
Business, Molpasorn Shoowong, Published on 09/07/2025
» Airlines report forward bookings for short-haul markets for the remainder of this year are weak, in contrast to the long-haul segment, while some carriers expressed interest in joining the Tourism Authority of Thailand's (TAT) stimulus campaign.
Event organisers play both sides
Business, Molpasorn Shoowong, Published on 24/08/2024
» Event organisers and venue operators have urged the government to carefully manage the influx of cheap Chinese goods to protect Thai manufacturers.
Olympians to star in tourism campaigns
Molpasorn Shoowong, Published on 09/08/2024
» All Thai athletes competing in the Paris 2024 Olympic Games, including the medallists, will become sports tourism ambassadors to showcase their hometowns, both in key and second-tier provinces.
Soft power panel promotes Muay Thai
Molpasorn Shoowong, Published on 04/11/2023
» After the cabinet was formed in September, it quickly established the National Soft Power Strategy Committee, which recruited experts from various creative professions.
TPC bullish on prospects for Elite Card
Business, Molpasorn Shoowong, Published on 31/03/2023
» Thailand Privilege Card Co (TPC), the operator of Thailand Elite Card, is aiming for 10,000 new members this fiscal year ending September, with Chinese nationals being the top target because of the mainland's reopening.
Klook sees bookings surge for Thailand
Business, Molpasorn Shoowong, Published on 29/03/2023
» Klook, an online travel platform, is expecting more than a million bookings for tourism activities in Thailand this year, ranking in the top three for destinations on the platform.
TAT raises expectations for Chinese visitors this year
Business, Molpasorn Shoowong, Published on 28/03/2023
» The target for inbound Chinese tourists this year has been upgraded to 6-7 million from 5 million, with more than 250,000 of them scheduled to visit Thailand in April, according to the Tourism Authority of Thailand (TAT).