Showing 1 - 5 of 5
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Galaxy Resorts calls for luxury strategy to maximise growth
Business, Molpasorn Shoowong, Published on 05/08/2025
» As Thailand has already passed its tourism peak of 40 million tourists, the country requires luxury marketing and new public-private partnership investment in luxury tourism that targets the growing number of affluent travellers from Asia-Pacific in order to maximise growth, says Galaxy Resorts Thailand.
Initiative attempts to raise festival standards
Business, Molpasorn Shoowong, Published on 15/04/2024
» Thailand's soft power committee is aiming to upgrade traditional events to become world-class festivals across all of the country's 77 provinces based on dedicated research and through festival organisation training.
Chinese tourist numbers to miss 4m target by 500,000: agency
Business, Molpasorn Shoowong, Published on 24/11/2023
» The tourism sector is almost certain to miss its lower target of 4 million Chinese arrivals, with the Tourism Authority of Thailand (TAT) now projecting 3.4-3.5 million tourists from the mainland this year, generating 190-196 billion baht.
Call for new strategy to entice Chinese visitors
Business, Molpasorn Shoowong, Published on 23/11/2023
» Thailand needs to rejig its tourism strategy to reboot the Chinese market as arrivals from the mainland this year are projected to reach only 26.8% of the 2019 level, says a former governor of the Tourism Authority of Thailand (TAT).