Showing 1 - 10 of 54
Chinese target Thailand for New Year travel
Business, Molpasorn Shoowong, Published on 13/02/2026
» Thailand remains a top destination for Chinese travellers during the upcoming Lunar New Year, but tourism consultants said the country should still develop new attractions and experiences to compete with emerging markets.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
South Korea rejects reports of entry denials
Molpasorn Shoowong, Published on 07/01/2026
» The South Korean Embassy in Thailand has rejected claims that Thai travellers have been unfairly denied entry, while outbound tour operators say they knew of few such cases last year.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Bureau seeks B175m to revive Mice sector in South
Business, Molpasorn Shoowong, Published on 05/12/2025
» The Thailand Convention and Exhibition Bureau (TCEB) has asked the cabinet to allocate 175 million baht to revive the Mice (meetings, incentives, conventions and exhibitions) sector in flood-affected southern Thailand.
Operators seek to build trust among travellers
Business, Molpasorn Shoowong, Published on 17/11/2025
» Tourism operators have launched the "Trusted Thailand" mark in an effort to restore confidence among travellers, while urging the government to prepare marketing campaigns ahead of Chinese New Year 2026 and address recurring issues such as the Thai-Cambodian border conflict.
River cruise bookings sink amid mourning
Molpasorn Shoowong, Published on 28/10/2025
» River cruise operators in Thailand are reporting a cancellation rate of 30 to 40% after the Vijit Chao Phraya illumination festival was postponed for the mourning period for Her Majesty Queen Sirikit, the late Queen Mother, while hotels are urging authorities to provide detailed guidelines to prevent people from cancelling their New Year celebrations.
Tourism subsidy starts to make an impression
Molpasorn Shoowong, Published on 30/08/2025
» The 750-million-baht subsidy programme for chartered flights, commercial flights, and incentive groups has started to generate positive momentum, as some agents are set to begin their operations for China’s Golden Week holiday period in October.