Showing 1 - 7 of 7
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Trip.com says AI, adaptability key to industry's success
Business, Molpasorn Shoowong, Published on 28/08/2025
» Embracing artificial intelligence (AI) and adapting quickly to consumer demand is key to thriving in the evolving travel industry, says online travel agent Trip.com.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
Samui tourism banking on TV show
Molpasorn Shoowong, Published on 22/10/2024
» Samui tourism operators expect a minimum 10% uptick in occupancy rates and more tourists visiting the shooting locations of the HBO series The White Lotus, which featured Thai pop star Lalisa "Lisa" Manoban.
Striking a chord with Thai audiences
Business, Molpasorn Shoowong, Published on 22/02/2023
» South Korea found tremendous success exporting soft power via K-pop and K-dramas globally for decades, establishing a strong fan base in Southeast Asia and Thailand, even during the pandemic.