Showing 1 - 10 of 48
Push for policy to lift competitiveness
Business, Molpasorn Shoowong, Published on 10/02/2026
» With the Bhumjaithai Party expected to lead the government for a full four-year term with a high degree of stability, tourism operators are urging the government to focus on long-term investment rather than short-term stimulus in order to compete with regional rivals such as Vietnam.
Strong baht may crimp bookings
Business, Molpasorn Shoowong, Published on 22/01/2026
» With the baht strengthening against the US dollar, surpassing 31 to the greenback for the first time in almost five years, it should impact forward bookings for the next few months and during the low season, discouraging tourist spending.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Wellness tourism the way forward
Business, Molpasorn Shoowong, Published on 24/11/2025
» As the government promotes the wellness and medical tourism segment, the private sector is calling for eased regulations and a focus on well-being to position Thailand as a top destination for these services.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Minister urged to up marketing spend to lure more visitors
Business, Molpasorn Shoowong, Published on 01/10/2025
» The Association of Thai Travel Agents (Atta) wants the new tourism and sports minister to increase funding for marketing, incentives and chartered flights so that Thailand can compete with neighbouring countries and attract at least 35.5 million foreign tourists.
Roadshow aims to bolster Taiwanese arrivals in 2025
Business, Molpasorn Shoowong, Published on 26/09/2025
» The Association of Thai Travel Agents (Atta) held a travel roadshow in Taiwan on Thursday, aiming to increase Taiwanese arrivals to 1 million this year.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
Court ruling on foreign pilots awaited
Molpasorn Shoowong, Published on 08/08/2025
» Although Thai airlines are not currently using foreign pilots to fly domestic routes, the practice could resume next year as the Administrative Court has yet to rule on a temporary injunction sought by Thai pilots to prevent it.