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BUSINESS

Flood recovery lag weighs on Hat Yai

Business, Molpasorn Shoowong, Published on 05/02/2026

» While most hotels in Hat Yai have already resumed operations, insufficient flood relief has resulted in only 30% of shops and restaurants reopening, leading to a weak outlook for tourism revenue during the Chinese New Year, according to the Hat Yai Songkhla Hotels Association.

BUSINESS

Strong baht may crimp bookings

Business, Molpasorn Shoowong, Published on 22/01/2026

» With the baht strengthening against the US dollar, surpassing 31 to the greenback for the first time in almost five years, it should impact forward bookings for the next few months and during the low season, discouraging tourist spending.

BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

BUSINESS

Event organisers still buoyant

Business, Molpasorn Shoowong, Published on 05/01/2026

» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.

BUSINESS

Ministry to push forward steps to stimulate tourism

Business, Molpasorn Shoowong, Published on 13/12/2025

» The Tourism and Sports Ministry still plans to push forward two tourism stimulus measures and leave it to the caretaker administration to decide whether to continue them, while the private sector is more concerned with restoring flood-affected communities and maintaining peace along the Thai-Cambodian border.

BUSINESS

Wellness tourism the way forward

Business, Molpasorn Shoowong, Published on 24/11/2025

» As the government promotes the wellness and medical tourism segment, the private sector is calling for eased regulations and a focus on well-being to position Thailand as a top destination for these services.

BUSINESS

River cruise bookings sink amid mourning

Molpasorn Shoowong, Published on 28/10/2025

» River cruise operators in Thailand are reporting a cancellation rate of 30 to 40% after the Vijit Chao Phraya illumination festival was postponed for the mourning period for Her Majesty Queen Sirikit, the late Queen Mother, while hotels are urging authorities to provide detailed guidelines to prevent people from cancelling their New Year celebrations.

BUSINESS

US visitors to Thailand likely to increase this year

Business, Molpasorn Shoowong, Published on 28/10/2025

» Thailand expects nearly 1.2 million tourists from the US next year, continuing a record-breaking trend for the market, which has been boosted by more flights including the return of United Airlines to Bangkok after an 11-year absence.

BUSINESS

Chiang Mai tourism weathers the storm

Business, Molpasorn Shoowong, Published on 25/09/2025

» Typhoon Ragasa has yet to significantly affect tourism in Chiang Mai because it is still low season, with flash floods occurring only in certain areas for a short period, and operators in the area more concerned about the strong baht steering short-haul tourists towards Vietnam.

BUSINESS

LOT Polish Airlines keen on Thailand

Business, Molpasorn Shoowong, Published on 18/08/2025

» The Tourism Authority of Thailand (TAT) is hopeful LOT Polish Airlines can commence direct scheduled flights to Thailand for the first time in more than a decade, ferrying Eastern Europeans to its new hub in Southeast Asia.