Showing 1 - 10 of 77
War room touted amid Vietnam rivalry
Business, Molpasorn Shoowong, Published on 20/01/2026
» Thai hotel operators warn that competition with Vietnam will become fiercer this year, as more European and Russian tourists are expected to flock to the neighbouring country.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Event organisers still buoyant
Business, Molpasorn Shoowong, Published on 05/01/2026
» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Tourist arrivals from Kazakhstan targeted for growth
Business, Molpasorn Shoowong, Published on 18/12/2025
» Despite a slowdown in visits by tourists from Kazakhstan, the Tourism Authority of Thailand (TAT) still targets at least 5% growth next year, coinciding with strong long-haul arrivals that already set a record high of 10 million this year.
Centara targets 15% revenue growth
Business, Molpasorn Shoowong, Published on 27/11/2025
» Despite a tourism contraction nationwide, Centara Hotels & Resorts (CHR) still expects a 5% year-on-year increase in revenue per available room (RevPar) in 2025, driven by the high season and strong arrivals from European and Indian markets.
Saudi tops list of 7 priority markets
Business, Molpasorn Shoowong, Published on 26/11/2025
» The Tourism and Sports Ministry is stepping up efforts to grow seven priority markets, particularly Saudi Arabia, which is showing strong growth, ahead of a planned meeting with Saudi tourism officials in the coming months.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Chiang Mai tourism weathers the storm
Business, Molpasorn Shoowong, Published on 25/09/2025
» Typhoon Ragasa has yet to significantly affect tourism in Chiang Mai because it is still low season, with flash floods occurring only in certain areas for a short period, and operators in the area more concerned about the strong baht steering short-haul tourists towards Vietnam.
Strong baht a high-season challenge
Molpasorn Shoowong, Published on 09/09/2025
» The appreciation of the baht to a four-year high could affect inbound tourism during the upcoming high season, although attractive room rates and cheaper international flights should still help attract visitors to Thailand.