Showing 1 - 10 of 50
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Event organisers still buoyant
Business, Molpasorn Shoowong, Published on 05/01/2026
» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
Hilton plans 12 Thailand properties
Business, Molpasorn Shoowong, Published on 23/12/2025
» Despite headwinds and rising competition leading to a 7% arrivals contraction, global hospitality operator Hilton still perceives Thai tourism as bullish in the long run, with 12 of 66 properties in its Southeast Asia pipeline planned for Thailand.
Ministry to push forward steps to stimulate tourism
Business, Molpasorn Shoowong, Published on 13/12/2025
» The Tourism and Sports Ministry still plans to push forward two tourism stimulus measures and leave it to the caretaker administration to decide whether to continue them, while the private sector is more concerned with restoring flood-affected communities and maintaining peace along the Thai-Cambodian border.
River cruise bookings sink amid mourning
Molpasorn Shoowong, Published on 28/10/2025
» River cruise operators in Thailand are reporting a cancellation rate of 30 to 40% after the Vijit Chao Phraya illumination festival was postponed for the mourning period for Her Majesty Queen Sirikit, the late Queen Mother, while hotels are urging authorities to provide detailed guidelines to prevent people from cancelling their New Year celebrations.
New TCEB head aiming for 5% annual growth
Business, Molpasorn Shoowong, Published on 10/09/2025
» The new president of the Thailand Convention and Exhibition Bureau (TCEB) has vowed to keep persistent annual growth at 5%, higher than the GDP for the Mice (meetings, incentives, conventions and exhibitions) segment over the next four years.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
Phuket hotels go green in hunt for gold
Business, Molpasorn Shoowong, Published on 21/07/2025
» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".
Panel calls for new tourism investment
Business, Molpasorn Shoowong, Published on 17/07/2025
» Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.