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BUSINESS

Chinese target Thailand for New Year travel

Business, Molpasorn Shoowong, Published on 13/02/2026

» Thailand remains a top destination for Chinese travellers during the upcoming Lunar New Year, but tourism consultants said the country should still develop new attractions and experiences to compete with emerging markets.

BUSINESS

IHG to add nearly 40 hotels to Thai portfolio in 3-5 years

Business, Molpasorn Shoowong, Published on 21/01/2026

» Thailand still has an undersupply of hotel rooms, according to international chain IHG Hotels & Resorts, which aims to add nearly 40 hotels here in 3-5 years, adding the next government should address the strong currency.

BUSINESS

Event organisers still buoyant

Business, Molpasorn Shoowong, Published on 05/01/2026

» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.

BUSINESS

UFO festival on Thailand tourism calendar in 2026

Business, Molpasorn Shoowong, Published on 25/12/2025

» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.

BUSINESS

Thailand eyes Chinese tourism market

Business, Molpasorn Shoowong, Published on 23/12/2025

» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.

BUSINESS

Hilton plans 12 Thailand properties

Business, Molpasorn Shoowong, Published on 23/12/2025

» Despite headwinds and rising competition leading to a 7% arrivals contraction, global hospitality operator Hilton still perceives Thai tourism as bullish in the long run, with 12 of 66 properties in its Southeast Asia pipeline planned for Thailand.

BUSINESS

Phuket upbeat on high season outlook

Business, Molpasorn Shoowong, Published on 02/12/2025

» Phuket tourism operators anticipate this high season running through the first quarter of 2026 will deliver the strongest performance in five years, driven by increased tourist spending, longer stays and the introduction of new long-haul flights to southern Thailand.

SUSTAINABILITY

Phuket tourism ramps up sustainability drive

Business, Molpasorn Shoowong, Published on 24/11/2025

» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.

THAILAND

Pop star Lisa appointed ‘Amazing Thailand Ambassador’

Molpasorn Shoowong, Published on 15/10/2025

» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.

BUSINESS

JustCo sets out ambitious growth plan

Business, Molpasorn Shoowong, Published on 14/08/2025

» JustCo, a co-working and flexible space provider, plans to more than double its footprint to 120-130 locations within five years, aiming to become the largest provider in Asia-Pacific and the Middle East.