Showing 1 - 10 of 12
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Phuket tourism ramps up sustainability drive
Business, Molpasorn Shoowong, Published on 24/11/2025
» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Thailand's tourism authority banking on 4 niche markets in 2025
Business, Molpasorn Shoowong, Published on 11/12/2024
» The Tourism Authority of Thailand (TAT) has targeted four niche markets for next year: wellness, luxury experience, sports tourism and honeymoons.
Central upbeat on sales as luxury thrives
Business, Molpasorn Shoowong, Published on 04/12/2024
» Central Department Store Group (CDG) is upbeat about the potential of the luxury segment as it unveiled a renovated Central Chidlom with a 30% sales growth target next year.
Economy depresses visitor numbers at city waterpark
Business, Molpasorn Shoowong, Published on 10/09/2024
» Siam Amazing Park has admitted its new retail zone attracted fewer new tenants than expected, mainly attributed to sluggish spending in the domestic market, although the Mice (meetings, incentives, conferences and exhibitions) segment is picking up, thanks to government sector spending.
Ministry urges Thai tourism authority to set higher revenue target
Business, Molpasorn Shoowong, Published on 10/07/2024
» The tourism revenue target for 2025 might be increased as the Tourism and Sports Ministry would like to see the Tourism Authority of Thailand (TAT) set a higher target than the 3.5 trillion baht sought this year.
Retail sector still sensitive
Business, Molpasorn Shoowong, Published on 11/03/2024
» Despite higher tourist spending and tax incentives to spur purchases, Thailand's retail industry remains fragile, with an influx of substandard goods from China piling pressure on local entrepreneurs.
TAT banking on Muay Thai visa
Molpasorn Shoowong, Published on 16/01/2024
» The Thai tourism industry is unfazed by intense competition in the soft power arena, with the Tourism Authority of Thailand (TAT) banking on the unique Muay Thai visa to attract more visitors.
Soft power panel promotes Muay Thai
Molpasorn Shoowong, Published on 04/11/2023
» After the cabinet was formed in September, it quickly established the National Soft Power Strategy Committee, which recruited experts from various creative professions.