Showing 1 - 10 of 28
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Phuket tourism ramps up sustainability drive
Business, Molpasorn Shoowong, Published on 24/11/2025
» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Thailand's tourism authority banking on 4 niche markets in 2025
Business, Molpasorn Shoowong, Published on 11/12/2024
» The Tourism Authority of Thailand (TAT) has targeted four niche markets for next year: wellness, luxury experience, sports tourism and honeymoons.
Central upbeat on sales as luxury thrives
Business, Molpasorn Shoowong, Published on 04/12/2024
» Central Department Store Group (CDG) is upbeat about the potential of the luxury segment as it unveiled a renovated Central Chidlom with a 30% sales growth target next year.
Hyatt aiming to capitalise on health and wellness food trend
Business, Molpasorn Shoowong, Published on 11/10/2024
» Hyatt Hotels and Resorts is tapping into health and wellness food, aiming to capitalise on growth in this industry, which is expected to double within five years in Asia-Pacific.
Younger Asian tourists opt for cheaper regional holidays
Business, Molpasorn Shoowong, Published on 26/04/2024
» With travel costs soaring, more tourists from Asia-Pacific are opting for intra-regional trips, particularly Gen Z and millennials, as a majority of younger adults want to save up for trips, according to Marriott International.
Following Songkran binge, Pattaya hotels exhale for Wan Lai
Business, Molpasorn Shoowong, Published on 20/04/2024
» Hotels in Pattaya and nearby provinces have recorded lower occupancy rates during the "Wan Lai Songkran festival", while hoteliers noted weaknesses in the promotional strategy for the 21-day Songkran celebration.
Staying afloat in a turbulent market
Business, Molpasorn Shoowong, Published on 23/03/2024
» With tourists from around the world flocking back to Thailand, tourism operators are competing by upgrading their quality and offering unique services to capture strong demand.
Retail sector still sensitive
Business, Molpasorn Shoowong, Published on 11/03/2024
» Despite higher tourist spending and tax incentives to spur purchases, Thailand's retail industry remains fragile, with an influx of substandard goods from China piling pressure on local entrepreneurs.