Showing 1 - 10 of 11
TAT hopeful major events can entice 12m foreign arrivals
Business, Molpasorn Shoowong, Published on 14/10/2025
» The government plans to attract 12 million foreign arrivals during its four-month tenure, driven by four events: the Amazing Marathon, Maha Loy Krathong 2025, Vijit Chao Phraya Light Festival and Amazing Thailand Countdown.
TAT widens net in bid to capture more of the Chinese market
Business, Molpasorn Shoowong, Published on 01/08/2024
» With 8 million Chinese tourist arrivals projected for 2024, the Tourism Authority of Thailand (TAT) is diversifying its target to niche markets who still have plenty of purchasing power, including young travellers, small meeting groups, and caravan tours.
Art toy mascot seeks to entice China market
Business, Molpasorn Shoowong, Published on 02/07/2024
» A tourism campaign led by art toy mascot Labubu could help Thailand attract 8 million Chinese visitors and lure art toy lovers from around the world, as emerging home-grown mascot Butter Bear is the next tourism presenter, says the Tourism Authority of Thailand (TAT).
China market dents tourism income
Business, Molpasorn Shoowong, Published on 27/01/2024
» Slower growth of Thai tourism receipts in 2023 compared with Asian peers is attributed to the sluggish Chinese market, which flocked to other countries, as well as Thai hotels' inability to adjust their prices.
Tourism target seen as ambitious
Business, Molpasorn Shoowong, Published on 05/01/2024
» Tourism operators see the government's goal of 40 million foreign arrivals as a challenge, considering high travel expenses, sluggish demand in populous markets such as China and Russia, and competition from neighbouring countries.
Call for new strategy to entice Chinese visitors
Business, Molpasorn Shoowong, Published on 23/11/2023
» Thailand needs to rejig its tourism strategy to reboot the Chinese market as arrivals from the mainland this year are projected to reach only 26.8% of the 2019 level, says a former governor of the Tourism Authority of Thailand (TAT).
Free visas not enough for Chinese revival
Business, Molpasorn Shoowong, Published on 01/09/2023
» Though the government is mulling offering free visas to Chinese tourists to rev up demand, the market has been hammered by economic woes and a weak currency, which when coupled with flight and staff shortages could mean the scheme will have little impact, says the Association of Thai Travel Agents (Atta).
Japanese visitors unlikely to hit TAT target
Business, Molpasorn Shoowong, Published on 10/07/2023
» The Tourism Authority of Thailand (TAT) acknowledges that inbound Japanese visitors are unlikely to reach its target of half of the 2019 level this year because of a slow resumption of flights and a weak yen, while travel agents have voiced concerns about potential political unrest.
Tempting visitors to find their chi
Business, Molpasorn Shoowong, Published on 27/03/2023
» As fears of Covid-19 infections die down in parallel with new cases declining globally, medical and wellness tourism is predicted to keep growing at a steady pace.
Khao San hopes for Songkran boom
Business, Molpasorn Shoowong, Published on 18/03/2023
» The Songkran festival is likely to return to Khao San Road this year as tourism operators are discussing possible events to lure visitors after the authorities prohibited water splashing last year.