Showing 1 - 10 of 69
Chinese target Thailand for New Year travel
Business, Molpasorn Shoowong, Published on 13/02/2026
» Thailand remains a top destination for Chinese travellers during the upcoming Lunar New Year, but tourism consultants said the country should still develop new attractions and experiences to compete with emerging markets.
Push for policy to lift competitiveness
Business, Molpasorn Shoowong, Published on 10/02/2026
» With the Bhumjaithai Party expected to lead the government for a full four-year term with a high degree of stability, tourism operators are urging the government to focus on long-term investment rather than short-term stimulus in order to compete with regional rivals such as Vietnam.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
Agoda says tourism sector still resilient
Business, Molpasorn Shoowong, Published on 06/12/2025
» Thailand's tourism sector remains resilient, with its top three source markets accounting for only 35% of total arrivals, lower than other Asian destinations, according to online travel platform Agoda.
Operators seek to build trust among travellers
Business, Molpasorn Shoowong, Published on 17/11/2025
» Tourism operators have launched the "Trusted Thailand" mark in an effort to restore confidence among travellers, while urging the government to prepare marketing campaigns ahead of Chinese New Year 2026 and address recurring issues such as the Thai-Cambodian border conflict.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Thailand works to spur Taiwanese arrivals
Business, Molpasorn Shoowong, Published on 30/09/2025
» Declining confidence among Asian travellers to Thailand has also affected the Taiwanese market this year, say travel agents.
Roadshow aims to bolster Taiwanese arrivals in 2025
Business, Molpasorn Shoowong, Published on 26/09/2025
» The Association of Thai Travel Agents (Atta) held a travel roadshow in Taiwan on Thursday, aiming to increase Taiwanese arrivals to 1 million this year.
Calls for vouchers for foreign visitors
Business, Molpasorn Shoowong, Published on 09/09/2025
» Tourism operators are urging the new tourism minister to give cash coupons to foreign visitors to spend in Thailand, similar to practices in other countries, and plan ahead for next year's low season immediately.
Regaining a lucrative tourism market
Business, Molpasorn Shoowong, Published on 06/09/2025
» According to China Trading Desk, Chinese outbound tourists are estimated to reach 155 million this year, a full resumption compared with pre-pandemic levels.