Showing 1 - 4 of 4
Malls bet big on New Year blowout
Business, Molpasorn Shoowong, Published on 19/12/2025
» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.
CPN banks on countdown activities
Business, Molpasorn Shoowong, Published on 04/12/2024
» Retail and property developer Central Pattana Plc (CPN) has invested 500 million baht in its New Year countdown events across 17 malls in 16 Thai provinces.
Central Retail Corporation to focus on public service campaigns rather than prices
Business, Molpasorn Shoowong, Published on 28/11/2024
» Central Retail Corporation (CRC) plans to allocate a higher marketing budget for equity and sustainable campaigns, shifting from price promotion, after its latest initiative raised more than 2.5 million baht for the Cardiac Children Foundation of Thailand.
Steps touted to thin out crowds
Business, Molpasorn Shoowong, Published on 14/06/2024
» Easing overtourism requires proper management and cooperation with local communities, according to the World Travel and Tourism Council (WTTC), which suggests Thailand disperse tourists to new destinations through infrastructure development.