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BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

BUSINESS

Tourism Authority of Thailand expects drop in New Year revenue

Business, Molpasorn Shoowong, Published on 26/12/2025

» Tourism receipts during the New Year holiday are expected to plunge by 2-9% year-on-year due to the border conflict and flooding in the South, while outbound travel remains strong, supported by the strength of the local currency.

BUSINESS

TAT forecasts cautious Father's Day holiday spending

Business, Molpasorn Shoowong, Published on 03/12/2025

» The surging cost of living, more outbound trips and the southern floods are expected to hamper domestic tourism during this week's Father's Day holiday, with 2.52 million trips estimated by the Tourism Authority of Thailand (TAT).

BUSINESS

Vietjet Thailand bullish on prospects for expansion

Business, Molpasorn Shoowong, Published on 29/08/2025

» With the largest fleet expansion among low-cost carriers operating in Thailand, Vietjet Thailand is ready to challenge its competitors by opening new routes to popular destinations, targeting 6.7 million passengers and 15 billion baht in revenue this year, resembling the rates recorded last year.

SUSTAINABILITY

Phuket hotels go green in hunt for gold

Business, Molpasorn Shoowong, Published on 21/07/2025

» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".

BUSINESS

South Korea eases red tape

Business, Molpasorn Shoowong, Published on 10/12/2024

» South Korea is seeking to loosen arrival measures for Thai tourists following negative sentiment over the strict immigration system and strong regional competition to draw visitors, says the Korea Tourism Organization (KTO).

BUSINESS

Phuket unfazed by threats against Israelis

Business, Molpasorn Shoowong, Published on 05/12/2024

» Israel's warning of a terrorist threat against Israeli citizens in the region should not impact Phuket, a popular destination for Israeli tourists, as safety and security measures have been tightened, according to the Phuket Tourist Association (PTA).

BUSINESS

B62bn in tourism revenue predicted over New Year

Molpasorn Shoowong, Published on 04/12/2024

» Thailand is expecting 62 billion baht in tourism revenue, a 23% increase year-on-year, for the upcoming New Year holiday period, according to the Tourism Authority of Thailand (TAT).

BUSINESS

High season 'looking bright' for Chiang Mai

Business, Molpasorn Shoowong, Published on 26/11/2024

» Chiang Mai tourism operators are upbeat about robust bookings during December, thanks to a recovery in flights, festive events, and a new golden tiger "star" at Chiang Mai Night Safari.

BUSINESS

Italy-Thailand flights to increase as tourism booms

Business, Molpasorn Shoowong, Published on 20/11/2024

» Italian carrier ITA Airways plans to extend its flights to Thailand until the middle of next year, while the Tourism Authority of Thailand (TAT) is targeting a new record high for the Italian market in 2025 as international flights resume.