Showing 1 - 10 of 16
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Event organisers still buoyant
Business, Molpasorn Shoowong, Published on 05/01/2026
» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.
Malls bet big on New Year blowout
Business, Molpasorn Shoowong, Published on 19/12/2025
» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.
Phuket tourism ramps up sustainability drive
Business, Molpasorn Shoowong, Published on 24/11/2025
» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
Panel calls for new tourism investment
Business, Molpasorn Shoowong, Published on 17/07/2025
» Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.
Centre Point Group to upgrade four hotels
Business, Molpasorn Shoowong, Published on 21/02/2025
» Centre Point Group, a hospitality subsidiary of SET-listed developer Quality Houses, plans to upgrade its four hotels in Bangkok to the premium segment within three years.
Korat hopes Unesco sites will spur visitor numbers
Business, Molpasorn Shoowong, Published on 02/01/2025
» A sluggish economy and disputes over the planned transformation of land in Wang Nam Khieo district led tourism in Nakhon Ratchasima to grow at a slower rate than expected in 2024, according to Jim Thompson Farm.
CPN banks on countdown activities
Business, Molpasorn Shoowong, Published on 04/12/2024
» Retail and property developer Central Pattana Plc (CPN) has invested 500 million baht in its New Year countdown events across 17 malls in 16 Thai provinces.
Ministry urges Thai tourism authority to set higher revenue target
Business, Molpasorn Shoowong, Published on 10/07/2024
» The tourism revenue target for 2025 might be increased as the Tourism and Sports Ministry would like to see the Tourism Authority of Thailand (TAT) set a higher target than the 3.5 trillion baht sought this year.