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Search Result for “campaign planning”

Showing 1 - 10 of 142

BUSINESS

Flood recovery lag weighs on Hat Yai

Business, Molpasorn Shoowong, Published on 05/02/2026

» While most hotels in Hat Yai have already resumed operations, insufficient flood relief has resulted in only 30% of shops and restaurants reopening, leading to a weak outlook for tourism revenue during the Chinese New Year, according to the Hat Yai Songkhla Hotels Association.

BUSINESS

Adjusting rules to make Thai skies safer

Business, Molpasorn Shoowong, Published on 31/01/2026

» Indian airline IndiGo scrapped thousands of flights last month due to its failure to comply with new pilot rest rules by the required deadline, causing concern among aviation stakeholders in Thailand.

BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

BUSINESS

Tourism still a stalled engine

Business, Molpasorn Shoowong, Published on 29/12/2025

» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.

BUSINESS

UFO festival on Thailand tourism calendar in 2026

Business, Molpasorn Shoowong, Published on 25/12/2025

» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.

BUSINESS

Bureau seeks B175m to revive Mice sector in South

Business, Molpasorn Shoowong, Published on 05/12/2025

» The Thailand Convention and Exhibition Bureau (TCEB) has asked the cabinet to allocate 175 million baht to revive the Mice (meetings, incentives, conventions and exhibitions) sector in flood-affected southern Thailand.

SUSTAINABILITY

Phuket tourism ramps up sustainability drive

Business, Molpasorn Shoowong, Published on 24/11/2025

» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.

BUSINESS

Operators seek to build trust among travellers

Business, Molpasorn Shoowong, Published on 17/11/2025

» Tourism operators have launched the "Trusted Thailand" mark in an effort to restore confidence among travellers, while urging the government to prepare marketing campaigns ahead of Chinese New Year 2026 and address recurring issues such as the Thai-Cambodian border conflict.

BUSINESS

Vietjet becomes 1st low-cost Thai airline to use green fuel

Business, Molpasorn Shoowong, Published on 07/11/2025

» Vietjet Thailand has become the first low-cost Thai carrier to operate flights with a 1% blend of sustainable aviation fuel (SAF), while it awaits the delivery of more fuel-efficient Boeing 737-8 jets delayed due to the US government shutdown.

BUSINESS

New AirAsia Group set to steer 7 airlines

Business, Molpasorn Shoowong, Published on 06/11/2025

» All airlines under AirAsia will be consolidated under the new AirAsia Group by next month after the completion of Capital A's restructuring, with an aim to become the world's first low-cost carrier with an entire fleet of narrow-body aircraft.