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BUSINESS

Pattaya banking on Chinese New Year boost

Business, Molpasorn Shoowong, Published on 11/02/2026

» With Chinese New Year approaching next week, Pattaya tourism operators expect similar conditions as last year, though Chiang Mai predicts a surge from Chinese‑speaking markets.

BUSINESS

Push for policy to lift competitiveness

Business, Molpasorn Shoowong, Published on 10/02/2026

» With the Bhumjaithai Party expected to lead the government for a full four-year term with a high degree of stability, tourism operators are urging the government to focus on long-term investment rather than short-term stimulus in order to compete with regional rivals such as Vietnam.

BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

BUSINESS

Event organisers still buoyant

Business, Molpasorn Shoowong, Published on 05/01/2026

» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.

BUSINESS

Tourism still a stalled engine

Business, Molpasorn Shoowong, Published on 29/12/2025

» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.

BUSINESS

UFO festival on Thailand tourism calendar in 2026

Business, Molpasorn Shoowong, Published on 25/12/2025

» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.

SUSTAINABILITY

Phuket tourism ramps up sustainability drive

Business, Molpasorn Shoowong, Published on 24/11/2025

» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.

BUSINESS

Infrastructure upgrades propopsed to lift Thai tourism

Molpasorn Shoowong, Published on 24/10/2025

» The Ministry of Transport wants to upgrade infrastructure to facilitate travellers, proposing an extension of a high-speed railway from U-tapao airport to Rayong and Trat, and attracting more direct flights to Krabi airport from the congested Phuket airport while a new airport in Phangnga is constructed.

BUSINESS

Phu Kradueng cable car project on track

Business, Molpasorn Shoowong, Published on 09/10/2025

» Despite the change in government, the Phu Kradueng cable car project is expected to proceed as scheduled and be completed by late 2027 or early 2028, as construction design firms have already been contracted, according to the Designated Areas for Sustainable Tourism Administration (Dasta).

BUSINESS

Roadshow aims to bolster Taiwanese arrivals in 2025

Business, Molpasorn Shoowong, Published on 26/09/2025

» The Association of Thai Travel Agents (Atta) held a travel roadshow in Taiwan on Thursday, aiming to increase Taiwanese arrivals to 1 million this year.