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Search Result for “brand experience”

Showing 1 - 10 of 119

BUSINESS

AirAsia still confident despite price pressures

Business, Molpasorn Shoowong, Published on 31/03/2026

» AirAsia says soaring airfares are inevitable amid the Middle East conflict and oil crisis, but it remains confident about travel demand across its network and vows to maintain affordable airfares as much as possible.

BUSINESS

Centara expands into budget hotels

Business, Molpasorn Shoowong, Published on 27/02/2026

» Centara Hotels & Resorts is targeting revenue growth of 15% this year, banking on a recovery in Thai tourism and diversified markets. The company will begin investing in the first phase of six budget hotels from 2026 to 2028 at petrol stations in partnership with PTT Oil and Retail Business (OR).

BUSINESS

Pattaya banking on Chinese New Year boost

Business, Molpasorn Shoowong, Published on 11/02/2026

» With Chinese New Year approaching next week, Pattaya tourism operators expect similar conditions as last year, though Chiang Mai predicts a surge from Chinese‑speaking markets.

BUSINESS

Push for policy to lift competitiveness

Business, Molpasorn Shoowong, Published on 10/02/2026

» With the Bhumjaithai Party expected to lead the government for a full four-year term with a high degree of stability, tourism operators are urging the government to focus on long-term investment rather than short-term stimulus in order to compete with regional rivals such as Vietnam.

BUSINESS

Bureau seeks 10% growth for exhibitions market

Business, Molpasorn Shoowong, Published on 07/02/2026

» Amid economic uncertainty, the Thailand Convention and Exhibition Bureau (TCEB) targets 10% growth for the Mice (meetings, incentives, conventions and exhibitions) segment this year, with 163 billion baht in revenue and 29.4 million participants.

BUSINESS

Tourism Authority of Thailand banking on Muay Thai Festival

Business, Molpasorn Shoowong, Published on 03/02/2026

» The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors.

BUSINESS

South Korea rejects reports of entry denials

Molpasorn Shoowong, Published on 07/01/2026

» The South Korean Embassy in Thailand has rejected claims that Thai travellers have been unfairly denied entry, while outbound tour operators say they knew of few such cases last year.

BUSINESS

Thailand eyes Chinese tourism market

Business, Molpasorn Shoowong, Published on 23/12/2025

» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.

BUSINESS

Hilton plans 12 Thailand properties

Business, Molpasorn Shoowong, Published on 23/12/2025

» Despite headwinds and rising competition leading to a 7% arrivals contraction, global hospitality operator Hilton still perceives Thai tourism as bullish in the long run, with 12 of 66 properties in its Southeast Asia pipeline planned for Thailand.

BUSINESS

Centara targets 15% revenue growth

Business, Molpasorn Shoowong, Published on 27/11/2025

» Despite a tourism contraction nationwide, Centara Hotels & Resorts (CHR) still expects a 5% year-on-year increase in revenue per available room (RevPar) in 2025, driven by the high season and strong arrivals from European and Indian markets.