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Search Result for “brand ambassador”

Showing 1 - 10 of 71

BUSINESS

AirAsia still confident despite price pressures

Business, Molpasorn Shoowong, Published on 31/03/2026

» AirAsia says soaring airfares are inevitable amid the Middle East conflict and oil crisis, but it remains confident about travel demand across its network and vows to maintain affordable airfares as much as possible.

BUSINESS

Centara expands into budget hotels

Business, Molpasorn Shoowong, Published on 27/02/2026

» Centara Hotels & Resorts is targeting revenue growth of 15% this year, banking on a recovery in Thai tourism and diversified markets. The company will begin investing in the first phase of six budget hotels from 2026 to 2028 at petrol stations in partnership with PTT Oil and Retail Business (OR).

BUSINESS

Bureau seeks 10% growth for exhibitions market

Business, Molpasorn Shoowong, Published on 07/02/2026

» Amid economic uncertainty, the Thailand Convention and Exhibition Bureau (TCEB) targets 10% growth for the Mice (meetings, incentives, conventions and exhibitions) segment this year, with 163 billion baht in revenue and 29.4 million participants.

BUSINESS

TAT banking on new campaigns

Business, Molpasorn Shoowong, Published on 13/01/2026

» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.

BUSINESS

UFO festival on Thailand tourism calendar in 2026

Business, Molpasorn Shoowong, Published on 25/12/2025

» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.

BUSINESS

Thailand eyes Chinese tourism market

Business, Molpasorn Shoowong, Published on 23/12/2025

» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.

BUSINESS

Centara targets 15% revenue growth

Business, Molpasorn Shoowong, Published on 27/11/2025

» Despite a tourism contraction nationwide, Centara Hotels & Resorts (CHR) still expects a 5% year-on-year increase in revenue per available room (RevPar) in 2025, driven by the high season and strong arrivals from European and Indian markets.

SUSTAINABILITY

Phuket tourism ramps up sustainability drive

Business, Molpasorn Shoowong, Published on 24/11/2025

» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.

BUSINESS

New AirAsia Group set to steer 7 airlines

Business, Molpasorn Shoowong, Published on 06/11/2025

» All airlines under AirAsia will be consolidated under the new AirAsia Group by next month after the completion of Capital A's restructuring, with an aim to become the world's first low-cost carrier with an entire fleet of narrow-body aircraft.

BUSINESS

Galaxy advises big tourism swing

Business, Molpasorn Shoowong, Published on 24/10/2025

» Thailand should set an ambitious target of 45-60 million arrivals by the period of 2030 to 2035, pushing stakeholders to cooperate and keep pace with fast-growing Asia-Pacific tourism, says Galaxy Resorts Thailand.