Showing 1 - 10 of 10
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
Chinese arrivals to dip below 5m
Business, Molpasorn Shoowong, Published on 26/07/2025
» Despite flight subsidies and incentive group stimulus, the number of Chinese tourist arrivals this year is expected to plunge below 5 million, significantly lower than the 6.7 million recorded last year, according to the Tourism Authority of Thailand (TAT).
Panel calls for new tourism investment
Business, Molpasorn Shoowong, Published on 17/07/2025
» Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.
Tourists tipped to fuel ride-hailing boom
Business, Molpasorn Shoowong, Published on 16/05/2024
» The Thai tourism recovery should propel ride-hailing services this year, even during the low season, says Grab Thailand.
Index Creative points to hub status requirements
Business, Molpasorn Shoowong, Published on 05/04/2024
» To position Thailand as a regional event hub, the government needs to elevate traditional events and invest in licensed international events while developing infrastructure and offering incentives, says Index Creative Village Plc, an event organiser and marketing company.
Soft power panel promotes Muay Thai
Molpasorn Shoowong, Published on 04/11/2023
» After the cabinet was formed in September, it quickly established the National Soft Power Strategy Committee, which recruited experts from various creative professions.
TAT makes move into the metaverse
Business, Molpasorn Shoowong, Published on 13/05/2023
» The Tourism Authority of Thailand (TAT) plans to open its first virtual office in the Bitkub Metaverse in the third quarter of this year, in a bid to attract millennials and foreign tourists to bolster Thailand's digital economy.
Striking a chord with Thai audiences
Business, Molpasorn Shoowong, Published on 22/02/2023
» South Korea found tremendous success exporting soft power via K-pop and K-dramas globally for decades, establishing a strong fan base in Southeast Asia and Thailand, even during the pandemic.
Giving sports a fighting chance
Business, Molpasorn Shoowong, Published on 26/12/2022
» In the wake of Covid-19, demand growth for health and wellness activities as well as sport tourism has exceeded estimates.