Showing 1 - 10 of 17
Minister urged to up marketing spend to lure more visitors
Business, Molpasorn Shoowong, Published on 01/10/2025
» The Association of Thai Travel Agents (Atta) wants the new tourism and sports minister to increase funding for marketing, incentives and chartered flights so that Thailand can compete with neighbouring countries and attract at least 35.5 million foreign tourists.
Phuket hotels go green in hunt for gold
Business, Molpasorn Shoowong, Published on 21/07/2025
» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".
B10bn revenue target for foreign film shoots
Business, Molpasorn Shoowong, Published on 15/04/2025
» The Tourism Department has raised its target for revenue from foreign film production in Thailand this year to 10 billion baht from 7.5 billion, helped by offers of a 30% cash rebate incentive to lure large productions.
Samui tourism banking on TV show
Molpasorn Shoowong, Published on 22/10/2024
» Samui tourism operators expect a minimum 10% uptick in occupancy rates and more tourists visiting the shooting locations of the HBO series The White Lotus, which featured Thai pop star Lalisa "Lisa" Manoban.
Olympians to star in tourism campaigns
Molpasorn Shoowong, Published on 09/08/2024
» All Thai athletes competing in the Paris 2024 Olympic Games, including the medallists, will become sports tourism ambassadors to showcase their hometowns, both in key and second-tier provinces.
Thailand promotes sustainable city exploration on foot
Business, Molpasorn Shoowong, Published on 29/07/2024
» Tourism is a service sector driven by people's proclivity to travel and their consumption habits while travelling. Strolling through a town or city to explore the local attractions and features has become a popular activity among tourists seeking to gain in-depth knowledge about local neighbourhoods.
Tourism to steer CPN's H2 results
Molpasorn Shoowong, Published on 18/06/2024
» Retail and property developer Central Pattana Plc (CPN), the operator of Central malls, is banking on a tourism rebound to strengthen retail performance in the second half, especially in major cities.
Full belly, happy traveller
Business, Molpasorn Shoowong, Published on 17/06/2024
» From jasmine rice to Pad Thai noodles and spicy tom yum soups, Thailand is renowned for its robust agricultural and food products, making it a major exporter worldwide.
TAT eyes B24.4bn from Songkran
Business, Molpasorn Shoowong, Published on 13/03/2024
» The Songkran festival is expected to generate 24.4 billion baht during the five-day holiday, drawing 510,000 foreign travellers and 4.29 million domestic trips, according to the Tourism Authority of Thailand (TAT).
Strategy to achieve tourism targets revealed
Business, Molpasorn Shoowong, Published on 18/01/2024
» The Tourism and Sports Ministry said the target of 3.5 trillion baht in revenue and 40 million foreign arrivals this year set by Prime Minister Srettha Thavisin remains a challenge, but it plans to drive spending and longer stays through soft power products, events and safety measures.