Showing 1 - 8 of 8
Tourism Authority of Thailand banking on Muay Thai Festival
Business, Molpasorn Shoowong, Published on 03/02/2026
» The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors.
Centara targets 15% revenue growth
Business, Molpasorn Shoowong, Published on 27/11/2025
» Despite a tourism contraction nationwide, Centara Hotels & Resorts (CHR) still expects a 5% year-on-year increase in revenue per available room (RevPar) in 2025, driven by the high season and strong arrivals from European and Indian markets.
Olympians to star in tourism campaigns
Molpasorn Shoowong, Published on 09/08/2024
» All Thai athletes competing in the Paris 2024 Olympic Games, including the medallists, will become sports tourism ambassadors to showcase their hometowns, both in key and second-tier provinces.
Pattaya Floating Market laments slowdown of tour groups
Business, Molpasorn Shoowong, Published on 22/12/2023
» The operator of Pattaya Floating Market says attracting a large volume of tourists, especially Chinese tour groups, is still an essential part of reviving the tourism industry as it urges the authorities to attempt to reverse the image of Thailand as an unsafe destination.
Soft power panel promotes Muay Thai
Molpasorn Shoowong, Published on 04/11/2023
» After the cabinet was formed in September, it quickly established the National Soft Power Strategy Committee, which recruited experts from various creative professions.
Phuket hotels keen on demand gains
Business, Molpasorn Shoowong, Published on 23/09/2023
» Hotels in Phuket are unfazed by a sluggish European economy and weak British currency, with Laguna Phuket expecting to record its best high season as Chinese tourists return and international travel demand rebounds.
Giving sports a fighting chance
Business, Molpasorn Shoowong, Published on 26/12/2022
» In the wake of Covid-19, demand growth for health and wellness activities as well as sport tourism has exceeded estimates.
Ministry sets B40bn sports tourism target
Business, Molpasorn Shoowong, Published on 02/11/2022
» The Tourism and Sports Ministry has set a target of 40 billion baht in revenue from sports tourism next year, promoting Muay Thai as part of the country's soft power.