Showing 1 - 10 of 58
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
Tourism market gains from China-Japan spat seen limited
Molpasorn Shoowong, Published on 08/12/2025
» Amid tensions between China and Japan, Thai tourism might not see an abrupt surge in Chinese arrivals this high season due to limited flight capacity and high competition in the region, while the government has been criticised for failing to address obstacles to tourism.
Operators seek to build trust among travellers
Business, Molpasorn Shoowong, Published on 17/11/2025
» Tourism operators have launched the "Trusted Thailand" mark in an effort to restore confidence among travellers, while urging the government to prepare marketing campaigns ahead of Chinese New Year 2026 and address recurring issues such as the Thai-Cambodian border conflict.
Minister urged to up marketing spend to lure more visitors
Business, Molpasorn Shoowong, Published on 01/10/2025
» The Association of Thai Travel Agents (Atta) wants the new tourism and sports minister to increase funding for marketing, incentives and chartered flights so that Thailand can compete with neighbouring countries and attract at least 35.5 million foreign tourists.
Thailand works to spur Taiwanese arrivals
Business, Molpasorn Shoowong, Published on 30/09/2025
» Declining confidence among Asian travellers to Thailand has also affected the Taiwanese market this year, say travel agents.
Trip.com says AI, adaptability key to industry's success
Business, Molpasorn Shoowong, Published on 28/08/2025
» Embracing artificial intelligence (AI) and adapting quickly to consumer demand is key to thriving in the evolving travel industry, says online travel agent Trip.com.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
TAT sees hope in winter flight prospects
Business, Molpasorn Shoowong, Published on 05/08/2025
» The 1-million target set for the Middle East and African markets this year remains challenging due to geopolitical conflicts, but Thailand still has opportunities from new flight openings this winter, according to the Tourism Authority of Thailand (TAT).
Short-haul bookings remain weak
Business, Molpasorn Shoowong, Published on 09/07/2025
» Airlines report forward bookings for short-haul markets for the remainder of this year are weak, in contrast to the long-haul segment, while some carriers expressed interest in joining the Tourism Authority of Thailand's (TAT) stimulus campaign.
Community-based tourism on the rise
Business, Molpasorn Shoowong, Published on 23/06/2025
» Local communities continue to be a critical stakeholder in the Thai tourism supply chain.