Showing 1 - 10 of 84
War room touted amid Vietnam rivalry
Business, Molpasorn Shoowong, Published on 20/01/2026
» Thai hotel operators warn that competition with Vietnam will become fiercer this year, as more European and Russian tourists are expected to flock to the neighbouring country.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Tourist arrivals from Kazakhstan targeted for growth
Business, Molpasorn Shoowong, Published on 18/12/2025
» Despite a slowdown in visits by tourists from Kazakhstan, the Tourism Authority of Thailand (TAT) still targets at least 5% growth next year, coinciding with strong long-haul arrivals that already set a record high of 10 million this year.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Roadshow aims to bolster Taiwanese arrivals in 2025
Business, Molpasorn Shoowong, Published on 26/09/2025
» The Association of Thai Travel Agents (Atta) held a travel roadshow in Taiwan on Thursday, aiming to increase Taiwanese arrivals to 1 million this year.
Chiang Mai tourism weathers the storm
Business, Molpasorn Shoowong, Published on 25/09/2025
» Typhoon Ragasa has yet to significantly affect tourism in Chiang Mai because it is still low season, with flash floods occurring only in certain areas for a short period, and operators in the area more concerned about the strong baht steering short-haul tourists towards Vietnam.
Strong baht a high-season challenge
Molpasorn Shoowong, Published on 09/09/2025
» The appreciation of the baht to a four-year high could affect inbound tourism during the upcoming high season, although attractive room rates and cheaper international flights should still help attract visitors to Thailand.
Tourism Authority of Thailand puts faith in Malaysian visitors despite forecast cut
Business, Molpasorn Shoowong, Published on 26/08/2025
» Despite the target for Malaysian tourists having been cut to 5 million this year, equivalent to the level seen in 2024, this market may reach the same number of arrivals as the Chinese as it is still unfazed by the situation along the border provinces.
LOT Polish Airlines keen on Thailand
Business, Molpasorn Shoowong, Published on 18/08/2025
» The Tourism Authority of Thailand (TAT) is hopeful LOT Polish Airlines can commence direct scheduled flights to Thailand for the first time in more than a decade, ferrying Eastern Europeans to its new hub in Southeast Asia.