Showing 1 - 10 of 18
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Event organisers still buoyant
Business, Molpasorn Shoowong, Published on 05/01/2026
» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.
Tourism Authority of Thailand expects drop in New Year revenue
Business, Molpasorn Shoowong, Published on 26/12/2025
» Tourism receipts during the New Year holiday are expected to plunge by 2-9% year-on-year due to the border conflict and flooding in the South, while outbound travel remains strong, supported by the strength of the local currency.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Minister touts registration system
Business, Molpasorn Shoowong, Published on 05/02/2025
» Attracting unregistered hotel operators into the registration system could realise significant hidden tourism revenue, potentially lifting the total revenue tally to 3.5 trillion baht if successful, says the Tourism and Sports Ministry.
Sukosol expects full recovery this year
Business, Molpasorn Shoowong, Published on 06/12/2024
» Sukosol Group expects a full recovery from the pandemic this year thanks to robust tourism, especially in the luxury sector, while the group says its The Siam hotel brand is expanding to Chiang Mai in 2027.
Central Retail Corporation to focus on public service campaigns rather than prices
Business, Molpasorn Shoowong, Published on 28/11/2024
» Central Retail Corporation (CRC) plans to allocate a higher marketing budget for equity and sustainable campaigns, shifting from price promotion, after its latest initiative raised more than 2.5 million baht for the Cardiac Children Foundation of Thailand.
Tourism Authority of Thailand taps high-end European market
Business, Molpasorn Shoowong, Published on 12/11/2024
» The Tourism Authority of Thailand (TAT) is capturing the high-end European market by partnering with luxury brands to produce city guidebooks in order to maximise tourism revenue to reach the new upgraded target in 2025.
Ministry to legalise unregistered hotels
Business, Molpasorn Shoowong, Published on 08/11/2024
» The Tourism and Sports Ministry has vowed to register unregistered hotels through a new draft within one year, aiming to maintain the long-haul tourist market as the EU's Carbon Border Adjustment Mechanism (CBAM) is implemented in two years, which requires adhering to strict environmental standards.
Thailand promotes sustainable city exploration on foot
Business, Molpasorn Shoowong, Published on 29/07/2024
» Tourism is a service sector driven by people's proclivity to travel and their consumption habits while travelling. Strolling through a town or city to explore the local attractions and features has become a popular activity among tourists seeking to gain in-depth knowledge about local neighbourhoods.