Showing 1 - 10 of 33
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Event organisers still buoyant
Business, Molpasorn Shoowong, Published on 05/01/2026
» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Thailand offers free domestic flights for 200,000 foreign arrivals
Business, Molpasorn Shoowong, Published on 19/08/2025
» The Tourism and Sports Ministry plans to offer free domestic flight tickets to 200,000 foreign arrivals to boost tourism nationwide over a three-month period.
Domestic meetings getting more attention
Business, Molpasorn Shoowong, Published on 24/05/2025
» More Thai companies are opting for domestic meetings instead of travelling abroad due to economic uncertainty this year, helping to propel domestic Mice (meetings, incentives, conventions and exhibitions) revenue to 86 billion baht from 26 million travellers this year, according to the Thailand Convention and Exhibition Bureau (TCEB).
Chinese Mice sector growth eased in Q1
Business, Molpasorn Shoowong, Published on 03/04/2025
» Sluggish growth of the Chinese Mice (meetings, incentives, conventions and exhibitions) market is expected for the first quarter, though the recent earthquake should not have a severe impact on the Mice industry.
Minor Hotels to add 2 new brands to portfolio
Business, Molpasorn Shoowong, Published on 26/03/2025
» Minor Hotels is planning to add at least two new brands to its portfolio this year, while upgrading the new master brand identity for the group.
Lufthansa Group pins its hopes on Asia
Business, Molpasorn Shoowong, Published on 06/03/2025
» German aviation group Lufthansa Group is banking on aviation growth in Asia and Thailand to expand its flights, in addition to non-airline businesses.
Getting visitors to open wallets
Business, Molpasorn Shoowong, Published on 16/12/2024
» Tourism plays a crucial role in Thailand's economy, contributing greatly to the country's GDP. In a bid to stimulate post-pandemic expenditure, the government is gearing up to attract more luxury and high-spending travellers.
Central Retail Corporation to focus on public service campaigns rather than prices
Business, Molpasorn Shoowong, Published on 28/11/2024
» Central Retail Corporation (CRC) plans to allocate a higher marketing budget for equity and sustainable campaigns, shifting from price promotion, after its latest initiative raised more than 2.5 million baht for the Cardiac Children Foundation of Thailand.