Showing 1 - 10 of 12
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Event organisers still buoyant
Business, Molpasorn Shoowong, Published on 05/01/2026
» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Phu Kradueng cable car project on track
Business, Molpasorn Shoowong, Published on 09/10/2025
» Despite the change in government, the Phu Kradueng cable car project is expected to proceed as scheduled and be completed by late 2027 or early 2028, as construction design firms have already been contracted, according to the Designated Areas for Sustainable Tourism Administration (Dasta).
Phuket hotels go green in hunt for gold
Business, Molpasorn Shoowong, Published on 21/07/2025
» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".
Central Retail Corporation to focus on public service campaigns rather than prices
Business, Molpasorn Shoowong, Published on 28/11/2024
» Central Retail Corporation (CRC) plans to allocate a higher marketing budget for equity and sustainable campaigns, shifting from price promotion, after its latest initiative raised more than 2.5 million baht for the Cardiac Children Foundation of Thailand.
Thailand promotes sustainable city exploration on foot
Business, Molpasorn Shoowong, Published on 29/07/2024
» Tourism is a service sector driven by people's proclivity to travel and their consumption habits while travelling. Strolling through a town or city to explore the local attractions and features has become a popular activity among tourists seeking to gain in-depth knowledge about local neighbourhoods.
Full belly, happy traveller
Business, Molpasorn Shoowong, Published on 17/06/2024
» From jasmine rice to Pad Thai noodles and spicy tom yum soups, Thailand is renowned for its robust agricultural and food products, making it a major exporter worldwide.
Parties pitch policies for tourism
Business, Molpasorn Shoowong, Published on 05/05/2023
» Political parties are vowing to make Thailand more competitive in tourism by pitching a variety of related policies, such as the setting up of a tourism fund, developing secondary cities, adjusting regulations, and solving labour crises to accommodate quality tourists and aid local operators.
Michelin Guide, TAT extend their partnership through 2026
Business, Molpasorn Shoowong, Published on 06/04/2023
» The Michelin Guide Thailand has helped to generate more than 842 million baht for the tourism economy during its first five-year contract with the Tourism Authority of Thailand (TAT) starting in 2017, according to the agency.