Showing 1 - 10 of 97
Push for policy to lift competitiveness
Business, Molpasorn Shoowong, Published on 10/02/2026
» With the Bhumjaithai Party expected to lead the government for a full four-year term with a high degree of stability, tourism operators are urging the government to focus on long-term investment rather than short-term stimulus in order to compete with regional rivals such as Vietnam.
War room touted amid Vietnam rivalry
Business, Molpasorn Shoowong, Published on 20/01/2026
» Thai hotel operators warn that competition with Vietnam will become fiercer this year, as more European and Russian tourists are expected to flock to the neighbouring country.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Tourist arrivals from Kazakhstan targeted for growth
Business, Molpasorn Shoowong, Published on 18/12/2025
» Despite a slowdown in visits by tourists from Kazakhstan, the Tourism Authority of Thailand (TAT) still targets at least 5% growth next year, coinciding with strong long-haul arrivals that already set a record high of 10 million this year.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Chiang Mai tourism weathers the storm
Business, Molpasorn Shoowong, Published on 25/09/2025
» Typhoon Ragasa has yet to significantly affect tourism in Chiang Mai because it is still low season, with flash floods occurring only in certain areas for a short period, and operators in the area more concerned about the strong baht steering short-haul tourists towards Vietnam.
Strong baht a high-season challenge
Molpasorn Shoowong, Published on 09/09/2025
» The appreciation of the baht to a four-year high could affect inbound tourism during the upcoming high season, although attractive room rates and cheaper international flights should still help attract visitors to Thailand.
Call for action to boost weak travel industry
Business, Molpasorn Shoowong, Published on 28/08/2025
» Tourism operators and airlines are urging the government to restore border stability and improve confidence, as recent incidents have the potential to reduce the average occupancy rate in Thai hotels by more than 10% year-on-year.
LOT Polish Airlines keen on Thailand
Business, Molpasorn Shoowong, Published on 18/08/2025
» The Tourism Authority of Thailand (TAT) is hopeful LOT Polish Airlines can commence direct scheduled flights to Thailand for the first time in more than a decade, ferrying Eastern Europeans to its new hub in Southeast Asia.