Showing 1 - 10 of 21
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
European bonanza projected
Business, Molpasorn Shoowong, Published on 01/12/2025
» The Tourism Authority of Thailand (TAT) expects European arrivals to hit a record high of more than 8.8 million next year, driven by new direct flights attributed to its airline strategy.
Galaxy Resorts calls for luxury strategy to maximise growth
Business, Molpasorn Shoowong, Published on 05/08/2025
» As Thailand has already passed its tourism peak of 40 million tourists, the country requires luxury marketing and new public-private partnership investment in luxury tourism that targets the growing number of affluent travellers from Asia-Pacific in order to maximise growth, says Galaxy Resorts Thailand.
Phuket hotels go green in hunt for gold
Business, Molpasorn Shoowong, Published on 21/07/2025
» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".
Amadeus still optimistic regarding travel prospects
Business, Molpasorn Shoowong, Published on 09/06/2025
» Amadeus, a travel technology company and global distribution system provider, remains bullish on tourism in Thailand and Asia-Pacific, despite the trade war and tariff spats.
Tourism council candidates declare goals
Business, Molpasorn Shoowong, Published on 07/01/2025
» Candidates for the Tourism Council of Thailand (TCT) presidency have vowed to lift tourism receipts to 5 trillion baht in five years and strengthen collaboration between private sectors, reconciling with large tourism associations who previously exited the council, as the election approaches next week.
Tourism Authority of Thailand taps high-end European market
Business, Molpasorn Shoowong, Published on 12/11/2024
» The Tourism Authority of Thailand (TAT) is capturing the high-end European market by partnering with luxury brands to produce city guidebooks in order to maximise tourism revenue to reach the new upgraded target in 2025.
Low net margin hampers aviation industry
Business, Molpasorn Shoowong, Published on 05/06/2024
» DUBAI: Despite forecasts of record-high revenue of nearly US$1 trillion this year, the aviation industry is hampered by a low net margin as geopolitical and economic challenges continue to affect cost management and its net-zero target, says the International Air Transport Association (IATA).
New Thai airline focuses on the South
Business, Molpasorn Shoowong, Published on 04/06/2024
» A new airline founded by a Thai aircraft dealer and technology trading company plans to operate short domestic flights in the South, banking on high-spending local travellers.
Younger Asian tourists opt for cheaper regional holidays
Business, Molpasorn Shoowong, Published on 26/04/2024
» With travel costs soaring, more tourists from Asia-Pacific are opting for intra-regional trips, particularly Gen Z and millennials, as a majority of younger adults want to save up for trips, according to Marriott International.