Showing 1 - 10 of 51
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Tourism Authority of Thailand expects drop in New Year revenue
Business, Molpasorn Shoowong, Published on 26/12/2025
» Tourism receipts during the New Year holiday are expected to plunge by 2-9% year-on-year due to the border conflict and flooding in the South, while outbound travel remains strong, supported by the strength of the local currency.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
TAT forecasts cautious Father's Day holiday spending
Business, Molpasorn Shoowong, Published on 03/12/2025
» The surging cost of living, more outbound trips and the southern floods are expected to hamper domestic tourism during this week's Father's Day holiday, with 2.52 million trips estimated by the Tourism Authority of Thailand (TAT).
Flooding forces Malaysians to cancel trips to Thailand
Business, Molpasorn Shoowong, Published on 25/11/2025
» Inbound trips from Malaysia to southern Thailand are expected to be completely cancelled this week due to severe flash floods, particularly in Hat Yai, according to the Tourism Authority of Thailand (TAT).
US visitors to Thailand likely to increase this year
Business, Molpasorn Shoowong, Published on 28/10/2025
» Thailand expects nearly 1.2 million tourists from the US next year, continuing a record-breaking trend for the market, which has been boosted by more flights including the return of United Airlines to Bangkok after an 11-year absence.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Event to woo 100,000 Indians
Business, Molpasorn Shoowong, Published on 10/10/2025
» Indian tourism operators remain confident in Thailand as a top destination, with the country planning to host the "Grand Diwali Celebration" next week, aiming to draw at least 100,000 travellers, while annual arrivals are expected to reach a record high of 2.5 million.
Forward bookings dip amid border row
Business, Molpasorn Shoowong, Published on 07/08/2025
» Foreign forward bookings for Thailand have started to feel the pinch due to the Thai-Cambodian border tensions, according to the Tourism Authority of Thailand (TAT), while Chanthaburi tourism operators reported cancellations from foreign tourists for the remainder of the year.
TAT seeks B2.8tn income next year
Business, Molpasorn Shoowong, Published on 22/07/2025
» The Tourism Authority of Thailand (TAT) is targeting 2.8 trillion baht revenue next year and aims to be among the top 10 countries worldwide when it comes to generating the largest amount of tourism revenue.