Showing 1 - 10 of 42
Centara expands into budget hotels
Business, Molpasorn Shoowong, Published on 27/02/2026
» Centara Hotels & Resorts is targeting revenue growth of 15% this year, banking on a recovery in Thai tourism and diversified markets. The company will begin investing in the first phase of six budget hotels from 2026 to 2028 at petrol stations in partnership with PTT Oil and Retail Business (OR).
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
TAT hopeful major events can entice 12m foreign arrivals
Business, Molpasorn Shoowong, Published on 14/10/2025
» The government plans to attract 12 million foreign arrivals during its four-month tenure, driven by four events: the Amazing Marathon, Maha Loy Krathong 2025, Vijit Chao Phraya Light Festival and Amazing Thailand Countdown.
Tourism subsidy starts to make an impression
Molpasorn Shoowong, Published on 30/08/2025
» The 750-million-baht subsidy programme for chartered flights, commercial flights, and incentive groups has started to generate positive momentum, as some agents are set to begin their operations for China’s Golden Week holiday period in October.
Chinese arrivals to dip below 5m
Business, Molpasorn Shoowong, Published on 26/07/2025
» Despite flight subsidies and incentive group stimulus, the number of Chinese tourist arrivals this year is expected to plunge below 5 million, significantly lower than the 6.7 million recorded last year, according to the Tourism Authority of Thailand (TAT).
TAT seeks B2.8tn income next year
Business, Molpasorn Shoowong, Published on 22/07/2025
» The Tourism Authority of Thailand (TAT) is targeting 2.8 trillion baht revenue next year and aims to be among the top 10 countries worldwide when it comes to generating the largest amount of tourism revenue.
Panel calls for new tourism investment
Business, Molpasorn Shoowong, Published on 17/07/2025
» Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.
Short-haul bookings remain weak
Business, Molpasorn Shoowong, Published on 09/07/2025
» Airlines report forward bookings for short-haul markets for the remainder of this year are weak, in contrast to the long-haul segment, while some carriers expressed interest in joining the Tourism Authority of Thailand's (TAT) stimulus campaign.
Community-based tourism on the rise
Business, Molpasorn Shoowong, Published on 23/06/2025
» Local communities continue to be a critical stakeholder in the Thai tourism supply chain.
Krabi frets over closure of Jetstar Asia
Molpasorn Shoowong, Published on 11/06/2025
» Tourism operators in Krabi are worried about the closure of Singapore-based Jetstar Asia, as Singaporean tourists were among the top five source markets for the southern Thai province.