Showing 1 - 10 of 46
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Tourism market gains from China-Japan spat seen limited
Molpasorn Shoowong, Published on 08/12/2025
» Amid tensions between China and Japan, Thai tourism might not see an abrupt surge in Chinese arrivals this high season due to limited flight capacity and high competition in the region, while the government has been criticised for failing to address obstacles to tourism.
Phuket tourism ramps up sustainability drive
Business, Molpasorn Shoowong, Published on 24/11/2025
» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
SE Asian arrivals remain sluggish
Business, Molpasorn Shoowong, Published on 06/09/2025
» Demonstrations in Indonesia and a weakened Vietnamese dong could impact inbound arrivals to Thailand in the short term, though both markets are still projected to have high GDP growth and contain a large youth population deemed to have high potential.
Trip.com says AI, adaptability key to industry's success
Business, Molpasorn Shoowong, Published on 28/08/2025
» Embracing artificial intelligence (AI) and adapting quickly to consumer demand is key to thriving in the evolving travel industry, says online travel agent Trip.com.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
Panel calls for new tourism investment
Business, Molpasorn Shoowong, Published on 17/07/2025
» Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.
TAT forecasts record level of arrivals from India
Business, Molpasorn Shoowong, Published on 16/07/2025
» Despite the recent crash of an Air India aircraft, Indian arrivals remain robust against the sluggish short-haul markets trend, as the Tourism Authority of Thailand (TAT) anticipates a record level of 2.4 million arrivals from the market this year.
Association upbeat on growth outlook for amusement parks
Business, Molpasorn Shoowong, Published on 11/07/2025
» Despite global economic uncertainties, the amusement park industry expects continued robust growth over the next few years, according to the International Association of Amusement Parks and Attractions (IAAPA).