Showing 1 - 4 of 4
Phuket upbeat on high season outlook
Business, Molpasorn Shoowong, Published on 02/12/2025
» Phuket tourism operators anticipate this high season running through the first quarter of 2026 will deliver the strongest performance in five years, driven by increased tourist spending, longer stays and the introduction of new long-haul flights to southern Thailand.
European bonanza projected
Business, Molpasorn Shoowong, Published on 01/12/2025
» The Tourism Authority of Thailand (TAT) expects European arrivals to hit a record high of more than 8.8 million next year, driven by new direct flights attributed to its airline strategy.
Tourism Authority of Thailand taps high-end European market
Business, Molpasorn Shoowong, Published on 12/11/2024
» The Tourism Authority of Thailand (TAT) is capturing the high-end European market by partnering with luxury brands to produce city guidebooks in order to maximise tourism revenue to reach the new upgraded target in 2025.
Europeans drive up room rates in the South
Business, Molpasorn Shoowong, Published on 22/02/2024
» Longer stays from European guests helped drive room revenue in the first quarter in southern provinces, as room rates set a new record despite a small number of Chinese tourists.