FILTER RESULTS
FILTER RESULTS
close.svg
Search Result for “Soft power”

Showing 1 - 10 of 125

PROPERTY

N.C. Housing slashes projects amid weak demand

Molpasorn Shoowong, Published on 19/02/2026

» SET-listed developer N.C. Housing plans to launch only two projects worth a combined 2 billion baht this year, lower than in previous years, as it remains cautious because of weak consumer purchasing power.

BUSINESS

Flood recovery lag weighs on Hat Yai

Business, Molpasorn Shoowong, Published on 05/02/2026

» While most hotels in Hat Yai have already resumed operations, insufficient flood relief has resulted in only 30% of shops and restaurants reopening, leading to a weak outlook for tourism revenue during the Chinese New Year, according to the Hat Yai Songkhla Hotels Association.

BUSINESS

Event organisers still buoyant

Business, Molpasorn Shoowong, Published on 05/01/2026

» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.

BUSINESS

Call for speedy passage of clean air bill

Business, Molpasorn Shoowong, Published on 12/12/2025

» Tourism operators hope senators can complete the reading of the clean air bill before the House dissolution in order for it to be enacted during this high season, as northern regions brace for smog.

BUSINESS

Tourism bodies call for additional measures

Business, Molpasorn Shoowong, Published on 01/11/2025

» With only 32 million foreign tourist arrivals projected for this year, the Association of Thai Travel Agents (Atta) is urging the government to offer more flight promotions, while the Thailand Convention and Exhibition Bureau (TCEB) plans to request "Quick Win" stimulus measures such as tax incentives for organisers of meetings, incentives, conventions and exhibitions (Mice) events.

THAILAND

Pop star Lisa appointed ‘Amazing Thailand Ambassador’

Molpasorn Shoowong, Published on 15/10/2025

» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.

BUSINESS

TAT hopeful major events can entice 12m foreign arrivals

Business, Molpasorn Shoowong, Published on 14/10/2025

» The government plans to attract 12 million foreign arrivals during its four-month tenure, driven by four events: the Amazing Marathon, Maha Loy Krathong 2025, Vijit Chao Phraya Light Festival and Amazing Thailand Countdown.

BUSINESS

Package crucial to second-tier cities

Business, Molpasorn Shoowong, Published on 14/10/2025

» The Tourism Council of Thailand (TCT) views the Finance Ministry's stimulus package as crucial to reviving tourism in second-tier cities, which has worsened from last year.

BUSINESS

Calls for vouchers for foreign visitors

Business, Molpasorn Shoowong, Published on 09/09/2025

» Tourism operators are urging the new tourism minister to give cash coupons to foreign visitors to spend in Thailand, similar to practices in other countries, and plan ahead for next year's low season immediately.

BUSINESS

Regaining a lucrative tourism market

Business, Molpasorn Shoowong, Published on 06/09/2025

» According to China Trading Desk, Chinese outbound tourists are estimated to reach 155 million this year, a full resumption compared with pre-pandemic levels.