Showing 1 - 9 of 9
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Thailand eyes Chinese tourism market
Business, Molpasorn Shoowong, Published on 23/12/2025
» As political tensions continue to divert Chinese tourists from Japan to other countries, Thai tourism operators are urging authorities to take a more aggressive approach in attracting this market, reinforcing safety perceptions to compete with other Asia-Pacific nations targeting tourists from the mainland.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
Call to cut visa-free length of stay
Business, Molpasorn Shoowong, Published on 21/01/2025
» Tourism operators have asked the government to slash the visa-free length of stay for Chinese tourists to address concerns over illegal employment, while the Tourism Council of Thailand (TCT) urged the government to solve transnational crimes and scams.
Samui tourism banking on TV show
Molpasorn Shoowong, Published on 22/10/2024
» Samui tourism operators expect a minimum 10% uptick in occupancy rates and more tourists visiting the shooting locations of the HBO series The White Lotus, which featured Thai pop star Lalisa "Lisa" Manoban.
Em District posts growth at three malls
Business, Molpasorn Shoowong, Published on 11/01/2024
» Retail operator Em District is unfazed by the uncertain economy, posting growth from high-spending customers at its three malls during the final quarter of 2023.
Striking a chord with Thai audiences
Business, Molpasorn Shoowong, Published on 22/02/2023
» South Korea found tremendous success exporting soft power via K-pop and K-dramas globally for decades, establishing a strong fan base in Southeast Asia and Thailand, even during the pandemic.
TAT estimates 3.14m domestic trips
Business, Molpasorn Shoowong, Published on 23/12/2022
» The Tourism Authority of Thailand (TAT) forecasts domestic tourism to tally 3.14 million trips during the New Year holiday, generating 11.2 billion baht, with the northern region posting the highest occupancy rate at 78%.