Showing 1 - 9 of 9
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Thailand seeks concert hub status
Business, Molpasorn Shoowong, Published on 12/08/2025
» Even though the government recently faced a backlash over a potential €50 million (1.88 billion baht) investment to bring Tomorrowland, the global electronic dance music event, to Thailand for five years, the private sector and venue owners still support the plan to establish the country as an entertainment hub because of its fiscal impact.
Chinese arrivals to dip below 5m
Business, Molpasorn Shoowong, Published on 26/07/2025
» Despite flight subsidies and incentive group stimulus, the number of Chinese tourist arrivals this year is expected to plunge below 5 million, significantly lower than the 6.7 million recorded last year, according to the Tourism Authority of Thailand (TAT).
Panel calls for new tourism investment
Business, Molpasorn Shoowong, Published on 17/07/2025
» Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.
Samui looks to high season for growth
Business, Molpasorn Shoowong, Published on 05/07/2024
» As the high season approaches for the Gulf of Thailand, tourism operators in Samui are projecting growth driven by European visitors, while urging extended operating hours for the airport to add 20 more daily flights, which would increase the number of tourists by 10-20%.
Index Creative points to hub status requirements
Business, Molpasorn Shoowong, Published on 05/04/2024
» To position Thailand as a regional event hub, the government needs to elevate traditional events and invest in licensed international events while developing infrastructure and offering incentives, says Index Creative Village Plc, an event organiser and marketing company.
Outbound market keeps focus on Asia
Business, Molpasorn Shoowong, Published on 14/06/2023
» Asian countries are engaged in fierce competition for the Thai outbound travel market, banking on increased flight capacity compared with last year.
Samui operators plead for direct flights
Business, Molpasorn Shoowong, Published on 17/03/2023
» Samui tourism operators are calling for more direct flights to the island and an improvement in infrastructure and tourism distribution as the industry is on track for recovery.
Striking a chord with Thai audiences
Business, Molpasorn Shoowong, Published on 22/02/2023
» South Korea found tremendous success exporting soft power via K-pop and K-dramas globally for decades, establishing a strong fan base in Southeast Asia and Thailand, even during the pandemic.