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Search Result for “Marketing spending”

Showing 1 - 10 of 322

BUSINESS

Polluted Chiang Mai to suffer at Songkran

Business, Molpasorn Shoowong, Published on 02/04/2026

» Northern tourism operators expect a poor showing during the Songkran holiday as the region remains choked by smog, amid weak spending attributed to the war in the Middle East and the subsequent oil shock.

BUSINESS

Stronger baht hurts travel

Business, Molpasorn Shoowong, Published on 01/04/2026

» The tourism sector could lose 15-17% of revenue if the baht strengthens beyond 30 per US dollar, according to a former governor of the Tourism Authority of Thailand (TAT).

BUSINESS

Business jet demand soars in Asia

Business, Molpasorn Shoowong, Published on 30/03/2026

» Amid commercial flight disruptions caused by the Mideast war, business jet usage is booming in Thailand and Southeast Asia, with plane manufacturers marketing their latest models of long‑range aircraft to wealthy individuals seeking to expand their businesses internationally.

BUSINESS

Thai tourism faces B40bn revenue collapse

Business, Molpasorn Shoowong, Published on 09/03/2026

» Thailand could lose more than 40 billion baht in tourism revenue in the worst-case scenario, assuming the Middle East airspace closure lasts for eight weeks, says the Tourism and Sports Ministry.

BUSINESS

Thai AirAsia pins growth hopes on China, long-haul markets

Business, Molpasorn Shoowong, Published on 26/02/2026

» Thai AirAsia (TAA) is targeting 6-9% year-on-year revenue growth in 2026, supported by 23.5 million passengers and an 85% load factor, assuming an optimistic tourism outlook.

BUSINESS

Tourism Authority of Thailand invests B30m to revamp app

Business, Molpasorn Shoowong, Published on 25/02/2026

» The Tourism Authority of Thailand (TAT) has invested 30 million baht to revamp its Amazing Thailand app to support seamless travel for inbound tourists, aiming to reach its goal of 3 trillion baht in tourism revenue this year.

PROPERTY

N.C. Housing slashes projects amid weak demand

Business, Molpasorn Shoowong, Published on 19/02/2026

» SET-listed developer N.C. Housing plans to launch only two projects worth a combined 2 billion baht this year, lower than in previous years, as it remains cautious because of weak consumer purchasing power.

BUSINESS

Chinese target Thailand for New Year travel

Business, Molpasorn Shoowong, Published on 13/02/2026

» Thailand remains a top destination for Chinese travellers during the upcoming Lunar New Year, but tourism consultants said the country should still develop new attractions and experiences to compete with emerging markets.

BUSINESS

Push for policy to lift competitiveness

Business, Molpasorn Shoowong, Published on 10/02/2026

» With the Bhumjaithai Party expected to lead the government for a full four-year term with a high degree of stability, tourism operators are urging the government to focus on long-term investment rather than short-term stimulus in order to compete with regional rivals such as Vietnam.

BUSINESS

Bureau seeks 10% growth for exhibitions market

Business, Molpasorn Shoowong, Published on 07/02/2026

» Amid economic uncertainty, the Thailand Convention and Exhibition Bureau (TCEB) targets 10% growth for the Mice (meetings, incentives, conventions and exhibitions) segment this year, with 163 billion baht in revenue and 29.4 million participants.