Showing 1 - 9 of 9
TAT hopeful major events can entice 12m foreign arrivals
Business, Molpasorn Shoowong, Published on 14/10/2025
» The government plans to attract 12 million foreign arrivals during its four-month tenure, driven by four events: the Amazing Marathon, Maha Loy Krathong 2025, Vijit Chao Phraya Light Festival and Amazing Thailand Countdown.
Thai running events face glut
Business, Molpasorn Shoowong, Published on 04/06/2025
» The recent backlash over a fake marathon event indicates Thailand has a glut of running events, and only large and experienced event organisers can survive as runners become more selective to control costs, says the Thai Mass Participation Sports Trade Association (TMPSA).
Thailand's tourism authority banking on 4 niche markets in 2025
Business, Molpasorn Shoowong, Published on 11/12/2024
» The Tourism Authority of Thailand (TAT) has targeted four niche markets for next year: wellness, luxury experience, sports tourism and honeymoons.
High season 'looking bright' for Chiang Mai
Business, Molpasorn Shoowong, Published on 26/11/2024
» Chiang Mai tourism operators are upbeat about robust bookings during December, thanks to a recovery in flights, festive events, and a new golden tiger "star" at Chiang Mai Night Safari.
‘Winter Festivals’ to give tourism a lift
Molpasorn Shoowong, Published on 29/10/2024
» The “Winter Festivals”, a series of events during the last two months of the year, should accelerate annual tourism revenue to reach 2.78 trillion baht, short of the government’s target of 3 trillion for 2024.
TAT expects B18.3bn from July holidays
Business, Molpasorn Shoowong, Published on 23/07/2024
» Two consecutive national holidays this month are expected to generate 18.3 billion baht in tourism revenue from 5 million domestic trips, according to the Tourism Authority of Thailand (TAT).
Agency promotes festival agenda
Business, Molpasorn Shoowong, Published on 11/11/2023
» The government is pushing Thailand as a festival hub, starting with 3,000 activities during the cool season in an effort to stimulate at least 10 billion baht in tourism revenue, according to the Tourism Authority of Thailand (TAT).
Giving sports a fighting chance
Business, Molpasorn Shoowong, Published on 26/12/2022
» In the wake of Covid-19, demand growth for health and wellness activities as well as sport tourism has exceeded estimates.
Ministry sets B40bn sports tourism target
Business, Molpasorn Shoowong, Published on 02/11/2022
» The Tourism and Sports Ministry has set a target of 40 billion baht in revenue from sports tourism next year, promoting Muay Thai as part of the country's soft power.