Showing 1 - 10 of 136
Pattaya banking on Chinese New Year boost
Business, Molpasorn Shoowong, Published on 11/02/2026
» With Chinese New Year approaching next week, Pattaya tourism operators expect similar conditions as last year, though Chiang Mai predicts a surge from Chinese‑speaking markets.
Tourism Authority of Thailand banking on Muay Thai Festival
Business, Molpasorn Shoowong, Published on 03/02/2026
» The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors.
Strong baht may crimp bookings
Business, Molpasorn Shoowong, Published on 22/01/2026
» With the baht strengthening against the US dollar, surpassing 31 to the greenback for the first time in almost five years, it should impact forward bookings for the next few months and during the low season, discouraging tourist spending.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Event organisers still buoyant
Business, Molpasorn Shoowong, Published on 05/01/2026
» Despite Vietnam's massive investment in new venue infrastructure, event organisers in Thailand remain confident the country can still compete for event and festival tourism, banking on a variety of venues and its ability to attract both high-spending attendees and repeat visitors.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Hilton plans 12 Thailand properties
Business, Molpasorn Shoowong, Published on 23/12/2025
» Despite headwinds and rising competition leading to a 7% arrivals contraction, global hospitality operator Hilton still perceives Thai tourism as bullish in the long run, with 12 of 66 properties in its Southeast Asia pipeline planned for Thailand.
Malls bet big on New Year blowout
Business, Molpasorn Shoowong, Published on 19/12/2025
» Large malls are ramping up investments in New Year countdown events across Bangkok and nationwide to spur year-end spending among locals and foreign tourists, with leading players Central Pattana Plc (CPN) and The Mall Group aiming to attract a combined audience of 1.6 million at their flagship celebrations.
Stagnant tourism hits Onyx revenue
Business, Molpasorn Shoowong, Published on 28/11/2025
» Onyx Hospitality reported flat revenue per available room (RevPar) in Thailand due to sluggish tourism, prompting the company to delay launching funding for its real estate investment trust (REIT) until next year.