Showing 1 - 10 of 18
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Nok Air rehabilitation proceeding as planned
Molpasorn Shoowong, Published on 23/07/2025
» Nok Air expects to exit the rehabilitation process as planned by mid-2028, with less than 400 million baht of debt remaining, and will join the government in offering free domestic air tickets to foreign tourists from September.
Minor eyes huge hotel portfolio growth
Business, Molpasorn Shoowong, Published on 18/02/2025
» SET-listed Minor International is targeting capital expenditure of 10-12 billion baht a year to reach its goal of 1,000 hotels and 4,500 restaurants by 2029, while banking on a boost to Thai growth thanks to the filming of The White Lotus at its four resorts.
South Korea eases red tape
Business, Molpasorn Shoowong, Published on 10/12/2024
» South Korea is seeking to loosen arrival measures for Thai tourists following negative sentiment over the strict immigration system and strong regional competition to draw visitors, says the Korea Tourism Organization (KTO).
Bookings at riverside hotels surge
Business, Molpasorn Shoowong, Published on 15/11/2024
» Hotels along the Chao Phraya River are expecting a significant uptick in bookings for December and the New Year celebration as tourism resumes and Thai K-pop star Lalisa is booked to perform at Iconsiam's countdown event.
Ministry urges Thai tourism authority to set higher revenue target
Business, Molpasorn Shoowong, Published on 10/07/2024
» The tourism revenue target for 2025 might be increased as the Tourism and Sports Ministry would like to see the Tourism Authority of Thailand (TAT) set a higher target than the 3.5 trillion baht sought this year.
Concerts, events hold revenue promise
Business, Molpasorn Shoowong, Published on 08/04/2024
» With an ambitious target to secure 3.5 trillion baht in tourism revenue in 2025, the Pheu Thai-led government faces a tremendous challenge as revenue totalled 2.09 billion last year.
Retail sector still sensitive
Business, Molpasorn Shoowong, Published on 11/03/2024
» Despite higher tourist spending and tax incentives to spur purchases, Thailand's retail industry remains fragile, with an influx of substandard goods from China piling pressure on local entrepreneurs.
TAT banking on Muay Thai visa
Molpasorn Shoowong, Published on 16/01/2024
» The Thai tourism industry is unfazed by intense competition in the soft power arena, with the Tourism Authority of Thailand (TAT) banking on the unique Muay Thai visa to attract more visitors.