Showing 1 - 10 of 35
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
TAT forecasts cautious Father's Day holiday spending
Business, Molpasorn Shoowong, Published on 03/12/2025
» The surging cost of living, more outbound trips and the southern floods are expected to hamper domestic tourism during this week's Father's Day holiday, with 2.52 million trips estimated by the Tourism Authority of Thailand (TAT).
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Film shoots energise tourism
Business, Molpasorn Shoowong, Published on 19/08/2025
» Thailand is reaping benefits from foreign blockbuster film shoots, as Krabi tourism observed a 30% visitor surge at attractions appearing in Jurassic World Rebirth, while the Alien: Earth series, which set a record investment budget, will help promote the nation as a global destination for film shoots and tourism.
Sansiri preps 29 projects in Phuket under 5-year plan
Business, Molpasorn Shoowong, Published on 06/08/2025
» SET-listed developer Sansiri plans to launch 29 residential projects worth 33 billion baht in Phuket under a five-year plan, driven by new demand from both locals and foreigners.
TAT seeks B2.8tn income next year
Business, Molpasorn Shoowong, Published on 22/07/2025
» The Tourism Authority of Thailand (TAT) is targeting 2.8 trillion baht revenue next year and aims to be among the top 10 countries worldwide when it comes to generating the largest amount of tourism revenue.
Phuket hotels go green in hunt for gold
Business, Molpasorn Shoowong, Published on 21/07/2025
» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".
AWC’s 5-billion-baht Ritz-Carlton set to offer most expensive room rates
Molpasorn Shoowong, Published on 09/06/2025
» SET-listed Asset World Corp (AWC) has invested over 5 billion baht in developing the Ritz-Carlton Bangkok at the Lhong 1919 Riverside Heritage Destination in Bangkok, aiming to become the hotel offering the highest room rate in the city.
Phu Kradueng cable car ‘to be ready by 2027’
Molpasorn Shoowong, Published on 21/05/2025
» The Ministry of Tourism and Sports insists there will be a cable car operating at Phu Kradueng National Park by 2027 — more than four decades after it was first proposed.
Earthquake hits Chiang Mai's room rates during Songkran
Business, Molpasorn Shoowong, Published on 18/04/2025
» Despite a robust performance during the Songkran holiday, hotels in Chiang Mai offered lower room rates than last year in a bid to draw last-minute domestic travellers, whose confidence was still shaken by last month's earthquake.