Showing 1 - 10 of 20
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
TAT hopeful major events can entice 12m foreign arrivals
Business, Molpasorn Shoowong, Published on 14/10/2025
» The government plans to attract 12 million foreign arrivals during its four-month tenure, driven by four events: the Amazing Marathon, Maha Loy Krathong 2025, Vijit Chao Phraya Light Festival and Amazing Thailand Countdown.
Regaining a lucrative tourism market
Business, Molpasorn Shoowong, Published on 06/09/2025
» According to China Trading Desk, Chinese outbound tourists are estimated to reach 155 million this year, a full resumption compared with pre-pandemic levels.
War curbing Israeli tourist arrivals to Thailand
Molpasorn Shoowong, Published on 20/06/2025
» With the ongoing Israel-Iran war, The growth of the Israeli tourist market in Thailand this year is projected to shrink due to flight disruptions and airfares.
Army of Chinese travel agents en route to Thailand
Molpasorn Shoowong, Published on 22/05/2025
» Thailand’s tourism industry is preparing to welcome 500 Chinese travel agents and media members at the end of this month, hoping to revive a market that has plunged 32% compared with a year ago.
Illegal foreign tour guides hinder sector
Business, Molpasorn Shoowong, Published on 17/04/2025
» Illegal foreign tour guides, including Chinese and other nationalities, are still operating in major tourist destinations, surviving by paying monthly bribes to officers, according to the Professional Tourist Guides Association of Thailand.
Thailand tweaks tourism strategy after quake
Molpasorn Shoowong, Published on 01/04/2025
» The Ministry of Tourism and Sports plans to revise its strategy for the second half of this year to address the sluggish Chinese market and weak confidence following the recent earthquake, aiming to establish a new crisis management team.
Mae Hong Son finds ways to tackle unruly tourists
Business, Molpasorn Shoowong, Published on 18/02/2025
» The unruly behaviour of tourists in Mae Hong Son has increasingly riled locals, particularly the habit of smoking marijuana in public, disobeying traffic rules and illegally working in prohibited jobs.