Showing 1 - 10 of 10
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Phuket tourism ramps up sustainability drive
Business, Molpasorn Shoowong, Published on 24/11/2025
» The pandemic served as a catalyst for tourism operators to re-evaluate their sustainability strategies and implement new initiatives aimed at preserving natural resources and attractions, many of which showed signs of recovery due to periods of reduced tourist activity.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Thailand's tourism authority banking on 4 niche markets in 2025
Business, Molpasorn Shoowong, Published on 11/12/2024
» The Tourism Authority of Thailand (TAT) has targeted four niche markets for next year: wellness, luxury experience, sports tourism and honeymoons.
Central upbeat on sales as luxury thrives
Business, Molpasorn Shoowong, Published on 04/12/2024
» Central Department Store Group (CDG) is upbeat about the potential of the luxury segment as it unveiled a renovated Central Chidlom with a 30% sales growth target next year.
Retail sector still sensitive
Business, Molpasorn Shoowong, Published on 11/03/2024
» Despite higher tourist spending and tax incentives to spur purchases, Thailand's retail industry remains fragile, with an influx of substandard goods from China piling pressure on local entrepreneurs.
TAT banking on Muay Thai visa
Molpasorn Shoowong, Published on 16/01/2024
» The Thai tourism industry is unfazed by intense competition in the soft power arena, with the Tourism Authority of Thailand (TAT) banking on the unique Muay Thai visa to attract more visitors.
Soft power panel promotes Muay Thai
Molpasorn Shoowong, Published on 04/11/2023
» After the cabinet was formed in September, it quickly established the National Soft Power Strategy Committee, which recruited experts from various creative professions.
TAT expecting 5m visitors from China
Business, Molpasorn Shoowong, Published on 20/06/2023
» The Tourism Authority of Thailand (TAT) is not concerned about China's real estate slump as the agency remains confident about securing 5 million visitors from the country this year.
Striking a chord with Thai audiences
Business, Molpasorn Shoowong, Published on 22/02/2023
» South Korea found tremendous success exporting soft power via K-pop and K-dramas globally for decades, establishing a strong fan base in Southeast Asia and Thailand, even during the pandemic.