Showing 1 - 10 of 13
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
TAT hopeful major events can entice 12m foreign arrivals
Business, Molpasorn Shoowong, Published on 14/10/2025
» The government plans to attract 12 million foreign arrivals during its four-month tenure, driven by four events: the Amazing Marathon, Maha Loy Krathong 2025, Vijit Chao Phraya Light Festival and Amazing Thailand Countdown.
Regaining a lucrative tourism market
Business, Molpasorn Shoowong, Published on 06/09/2025
» According to China Trading Desk, Chinese outbound tourists are estimated to reach 155 million this year, a full resumption compared with pre-pandemic levels.
Army of Chinese travel agents en route to Thailand
Molpasorn Shoowong, Published on 22/05/2025
» Thailand’s tourism industry is preparing to welcome 500 Chinese travel agents and media members at the end of this month, hoping to revive a market that has plunged 32% compared with a year ago.
Thailand tweaks tourism strategy after quake
Molpasorn Shoowong, Published on 01/04/2025
» The Ministry of Tourism and Sports plans to revise its strategy for the second half of this year to address the sluggish Chinese market and weak confidence following the recent earthquake, aiming to establish a new crisis management team.
Tourism impact of Chinese actor’s case monitored
Business, Molpasorn Shoowong, Published on 08/01/2025
» Following the case of a Chinese actor going missing in Thailand, the Tourism Authority of Thailand (TAT) is monitoring the impact on the Chinese market for the upcoming Chinese New Year, while private operators urged the government to ensure tourist safety and intensify measures against foreign organised crime here.
Thailand's tourism authority banking on 4 niche markets in 2025
Business, Molpasorn Shoowong, Published on 11/12/2024
» The Tourism Authority of Thailand (TAT) has targeted four niche markets for next year: wellness, luxury experience, sports tourism and honeymoons.
‘Winter Festivals’ to give tourism a lift
Molpasorn Shoowong, Published on 29/10/2024
» The “Winter Festivals”, a series of events during the last two months of the year, should accelerate annual tourism revenue to reach 2.78 trillion baht, short of the government’s target of 3 trillion for 2024.