Showing 1 - 10 of 39
Flood recovery lag weighs on Hat Yai
Business, Molpasorn Shoowong, Published on 05/02/2026
» While most hotels in Hat Yai have already resumed operations, insufficient flood relief has resulted in only 30% of shops and restaurants reopening, leading to a weak outlook for tourism revenue during the Chinese New Year, according to the Hat Yai Songkhla Hotels Association.
Tourism Authority of Thailand banking on Muay Thai Festival
Business, Molpasorn Shoowong, Published on 03/02/2026
» The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors.
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
TAT hopeful major events can entice 12m foreign arrivals
Business, Molpasorn Shoowong, Published on 14/10/2025
» The government plans to attract 12 million foreign arrivals during its four-month tenure, driven by four events: the Amazing Marathon, Maha Loy Krathong 2025, Vijit Chao Phraya Light Festival and Amazing Thailand Countdown.
Event to woo 100,000 Indians
Business, Molpasorn Shoowong, Published on 10/10/2025
» Indian tourism operators remain confident in Thailand as a top destination, with the country planning to host the "Grand Diwali Celebration" next week, aiming to draw at least 100,000 travellers, while annual arrivals are expected to reach a record high of 2.5 million.
TAT sees hope in winter flight prospects
Business, Molpasorn Shoowong, Published on 05/08/2025
» The 1-million target set for the Middle East and African markets this year remains challenging due to geopolitical conflicts, but Thailand still has opportunities from new flight openings this winter, according to the Tourism Authority of Thailand (TAT).
Thai running events face glut
Business, Molpasorn Shoowong, Published on 04/06/2025
» The recent backlash over a fake marathon event indicates Thailand has a glut of running events, and only large and experienced event organisers can survive as runners become more selective to control costs, says the Thai Mass Participation Sports Trade Association (TMPSA).