Showing 1 - 10 of 84
TAT banking on new campaigns
Business, Molpasorn Shoowong, Published on 13/01/2026
» The Tourism Authority of Thailand (TAT) targets restoring tourism revenue to 3 trillion baht this year from 36.7 million foreign visitors and 210 million domestic trips, looking to new festivals, expanded flight services and the global "Amazing Thailand Ambassador" campaign.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
UFO festival on Thailand tourism calendar in 2026
Business, Molpasorn Shoowong, Published on 25/12/2025
» The Tourism Authority of Thailand (TAT) has announced events to increase spending during the year-end and the first quarter next year, starting with “Amazing Thailand” Ambassador Lisa and a UFO festival, in a bid to increase international arrivals by at least 10% in 2026.
Wellness tourism the way forward
Business, Molpasorn Shoowong, Published on 24/11/2025
» As the government promotes the wellness and medical tourism segment, the private sector is calling for eased regulations and a focus on well-being to position Thailand as a top destination for these services.
Rising aviation fees may hamper tourism
Business, Molpasorn Shoowong, Published on 20/10/2025
» Rising aviation service fees in Thailand, including airport charges and the proposed 300-baht tourism tax, could potentially hinder airlines already posting thin profit margins, derailing efforts to restore tourism to pre-pandemic levels, according to the International Air Transport Association (IATA).
Pop star Lisa appointed ‘Amazing Thailand Ambassador’
Molpasorn Shoowong, Published on 15/10/2025
» The Tourism Authority of Thailand (TAT) announced on Wednesday that pop singer Lalisa “Lisa” Manobal has agreed to serve as “Amazing Thailand Ambassador” for the next 12 months.
Thailand works to spur Taiwanese arrivals
Business, Molpasorn Shoowong, Published on 30/09/2025
» Declining confidence among Asian travellers to Thailand has also affected the Taiwanese market this year, say travel agents.
Tourism confidence dives
Business, Molpasorn Shoowong, Published on 25/07/2025
» The tourism confidence index in the second quarter plunged year-on-year, as tourism contracted since the beginning of the year due to safety concerns and cautious tourism spending following the US's decision to implement a reciprocal tariff policy, according to the Tourism Council of Thailand (TCT).
TAT seeks B2.8tn income next year
Business, Molpasorn Shoowong, Published on 22/07/2025
» The Tourism Authority of Thailand (TAT) is targeting 2.8 trillion baht revenue next year and aims to be among the top 10 countries worldwide when it comes to generating the largest amount of tourism revenue.
Phuket hotels go green in hunt for gold
Business, Molpasorn Shoowong, Published on 21/07/2025
» Thai tourism is embracing sustainability as a core selling point for travellers, as the industry seeks to ensure its survival in a marketplace where such practices have become the "new normal".