Showing 1 - 5 of 5
TAT targets luxury and wellness tourism
Business, Narumon Kasemsuk, Published on 17/10/2025
» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.
Tourism revival goes into reverse
Business, Narumon Kasemsuk, Published on 21/07/2025
» Over the past three years, Thai tourism has been struggling to regain the peak it once reached prior to the pandemic, while neighbouring countries Malaysia and Vietnam have already surpassed their performance in 2019, recording 37 million and 17 million tourist arrivals, respectively.
Chiang Mai takes on air quality challenge
Business, Narumon Kasemsuk, Published on 30/01/2025
» As tourism operators in Chiang Mai brace for the smog season over the coming months, they hope the pollution will be less severe this year than in previous years.
Higher airfares hobble Chinese market revival
Business, Narumon Kasemsuk, Published on 02/03/2023
» The average airfare for flights connecting key cities in China and Thailand remains 1.5 times higher than pre-pandemic prices, while for second-tier cities fares have surged 200%, which means low-priced tours cannot return, according to the Tourism Authority of Thailand (TAT).
Tourism ministry anticipates B1.2tn revenue without stimulus
Business, Narumon Kasemsuk, Published on 22/07/2022
» Tourism revenue this year may total 1.2 trillion baht, below the government's target of 1.5 trillion, if there are no additional support or stimulus schemes as the fiscal budget for tourism in 2023 has been heavily cut, according to Tourism and Sports Minister Phiphat Ratchakitprakan.