Showing 1 - 10 of 61
Tourism's 2-speed economy
Business, Narumon Kasemsuk, Published on 18/02/2026
» Tourism is a key industry for Thailand, but over the past decade it has faced a critical challenge: income disparity, with a sharp divide between a handful of major destinations and second-tier locations.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
TAT targets luxury and wellness tourism
Business, Narumon Kasemsuk, Published on 17/10/2025
» Thai tourism authorities will no longer promote cheap tour packages to compete with neighbouring countries, instead focusing on high-potential segments such as health and wellness, luxury travel and sustainable tourism, according to the Tourism Authority of Thailand.
Golden Week arrivals set to sink to 200,000
Business, Narumon Kasemsuk, Published on 01/10/2025
» Thailand is expected to welcome 200,000 Chinese tourists during the Chinese eight-day Golden Week holiday, a 24% year-on-year decrease, with revenue projected to drop 17% to 9.1 billion baht despite growth in outbound travel from mainland China.
Tariff may affect Indian tourism
Business, Narumon Kasemsuk, Published on 04/08/2025
» After securing solid growth from the Indian tourism market in the last two years while Asian markets stagnated, 2025 is an uncertain year for arrivals from the subcontinent as US tariff rates are expected to have an impact.
Cambodian visitor numbers down 48% since border clash
Narumon Kasemsuk, Published on 20/06/2025
» The number of Cambodian tourists visiting Thailand has plunged by 48% this month due to border closures, weakening a market that has slowed since last year, though Thai AirAsia reports a strong load factor on flights from Bangkok to Cambodia.
Tour firm seeks to restore China market
Business, Narumon Kasemsuk, Published on 11/06/2025
» With Chinese arrivals plummeting by 32.7% in the first five months, a major Chinese travel agency has proposed strategies to weather the crisis of confidence in Thailand and China's economic slowdown, while emphasising that casinos may not be the right solution to restore this market.
Call for cheaper holidays to attract Chinese
Business, Narumon Kasemsuk, Published on 24/04/2025
» With Thailand losing out to Vietnam as the most-visited nation in Southeast Asia among Chinese tourists in the first quarter, the Association of Thai Travel Agents (Atta) has urged the government to offer more competitive prices, noting that Vietnam's travel costs are now 30% lower and it boasts more fresh attractions.
Tourism firms shun gambling risk
Business, Narumon Kasemsuk, Published on 26/03/2025
» Tourism operators are warning the Chinese market could significantly decline if Thailand legalises casinos and online gambling, after the issue was raised during the censure debate against Prime Minister Paetongtarn Shinawatra on Monday.
Phuket hotels see solid high season
Business, Narumon Kasemsuk, Published on 25/03/2025
» Despite a sharp decline in Chinese arrivals flying direct to Phuket, hotels in the island could still record a solid high season for January and February with a 92% occupancy rate and average room rate surging 15% to 5,557 baht.