Showing 1 - 10 of 35
Report: Thai hotel rates increased 3% in 2025
Business, Narumon Kasemsuk, Published on 12/02/2026
» The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.
Chiang Mai tourism in flux
Business, Narumon Kasemsuk, Published on 09/02/2026
» Chiang Mai, once dominated by Chinese visitors, has gradually changed as the foreign market diversifies, with more arrivals from South Korea and Japan, as well as a notable resurgence of long‑haul tourists.
Former tourism boss touts measures for 2026 comeback
Business, Narumon Kasemsuk, Published on 22/10/2025
» Despite a tourism downturn this year, Thailand should not lose its grip on promoting the markets next year, as the government should quickly fix perceptions concerning the lack of safety by revamping its image to resemble a trusted destination and by partnering with airlines to maintain seats and affordable airfares, in order to increase revenue by 8% to 1.63 trillion baht as targeted.
New tourism minister eyes domestic spending
Narumon Kasemsuk, Published on 26/09/2025
» Thailand’s new tourism and sports minister wants to see the sector return to its healthy pre-pandemic level next year, prioritising budget usage to subsidise local consumption rather than giving handouts to foreign tourists.
Tour firm seeks to restore China market
Business, Narumon Kasemsuk, Published on 11/06/2025
» With Chinese arrivals plummeting by 32.7% in the first five months, a major Chinese travel agency has proposed strategies to weather the crisis of confidence in Thailand and China's economic slowdown, while emphasising that casinos may not be the right solution to restore this market.
China market on the up as Korea loses its allure
Business, Narumon Kasemsuk, Published on 02/08/2024
» The decline in the outbound market to South Korea for seven consecutive months has been substituted with a growing number of trips to China, which also offers a free-visa scheme, and solid demand for Japan.
Thai tourists still headed to Taiwan
Business, Narumon Kasemsuk, Published on 05/04/2024
» Thai tourists appear to be unfazed by Taiwan's biggest earthquake in 25 years and a string of quakes in Japan, as they intend to take planned trips during the Songkran holiday.
Ministry considers health scheme for foreign tourists
Business, Narumon Kasemsuk, Published on 04/04/2024
» Road and water accidents are the leading causes of injuries among foreign travellers, with some rental car shops and tourists deliberately not following the rules.
TAT targets higher tourist spending
Business, Narumon Kasemsuk, Published on 14/12/2023
» The Tourism Authority of Thailand (TAT) plans to overhaul its strategy to stimulate spending per person, which significantly dropped following the pandemic, with foreign expenditure falling from an average of 50,000 baht to 42,000 baht.
Tourism sector applauds PM’s vow to tackle cannabis
Narumon Kasemsuk, Published on 21/09/2023
» Tourism operators have applauded the prime minister’s pledge to eliminate recreational cannabis usage within six months as they believe unregulated cannabis shops have done more harm than good to tourism over the past year.